MySpace Handing Reigns Over to Advertisers
MySpace is giving their advertisers control of their own profiles -- as a way to make the advertising process less labor-intensive, as well as to foster the idea of creating relationships between brands and MySpace users. The move is tied directly to advertisers' request for a format that allows them to work to build standing relationships within the social networking space rather than completing a one-off campaign and dissolving their online presence.