New in the WOMMA Member Center
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> PopularMedia -- Viral Marketing Email: How to Get it Right
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Combining the persuasive power of viral marketing with the efficiency of email marketing creates a uniquely influential, cost-effective marketing channel. It also poses challenges, even for experienced marketers. This paper presents best practices for viral email marketing, developed and tested at PopularMedia, Inc.
>> PopularMedia -- Comparing Viral Marketing Tactics
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Viral marketing offers attractive benefits to any marketer: the ability to generate leads, drive revenue, build brand awareness, and more. Marketers who harness the channel can leverage networks of socially connected consumers to spread their messages and offers, driving significant returns with relatively low costs and effort.
Although tactics like funny videos and refer-a-friend programs are common, they are not sufficient to deliver on viral marketing’s full potential. The good news: it is possible to create successful, profitable viral programs that deliver long-term revenue, leads, and more. The best approaches offer predictable, measurable results and enable marketers to sustain program performance over the long term.
WOMMA members, log in to the WOMMA Member Center to download your own copy and read more:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
