New in the WOMMA Member Center
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> From BzzAgent: Valuing WOM in the Sales Funnel
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In this paper, BzzAgent expands the follow key points:
- The media costs to deliver 500,000 consumers who are informed about a product range from $400K (television) to $200K (print) to $160K (WOM).
- The media costs to deliver 50,000 consumers who indicate purchase intent range from $2M (television) to $300K (print) to $150K (WOM).
- One WOM conversation carries the impact of 200 television ads.
>> From BrandIntel: Collective Intelligence: Understanding the Mindset of the Online Consumer Through Predictive Insight
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This whitepaper from BrandIntel describes how consumer-generated content is quickly overtaking traditional media as the primary source for product information and marketing. As a result, social computing has quickly grown to become an intrinsic part of the marketing mix.
While marketers recognize the pervasiveness and relevance of consumer-generated content, few have been able to understand how to tap into the mindset of this ever-growing, global "focus group." This paper takes a look at the new marketing paradigm created by the move towards a more consumer-driven online environment, and what this means for marketers.
WOMMA members, log in to the WOMMA Member Center to download your own copy of these great WOM resources and read more:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
