New in the WOMMA Member Center
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> Bazaarvoice: User-Generated Content Research Brief: A Look at Retailers' Perceptions of the Importance of User-generated Content
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A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers' concerns and how they feel reviews will impact their business.
>> Bazaarvoice: Customer Reviews: Banking on a New Marketing Strategy for Customer Loyalty and Engagement: How Customer-generated Content Can Impact Financial Services
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The internet, competition, and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients. This paper draws parallels between retailing and banks, and how banks can learn from their counterparts, who have already embraced social commerce.
WOMMA members, log in to the WOMMA Member Center to download your own copy:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
