New in the WOMMA Member Center
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> Clupedia: Viral Marketing Best Practices
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This whitepaper from Clupedia defines best practices in viral marketing -- specifically viral marketing within the online world and with a corporate website as the jumping off point. This whitepaper demonstrates the interactive, collaborative nature of viral marketing, instructs marketers to deploy viral marketing from their corporate websites, and encourages marketers to use the ten proposed best practices.
>> Bazaarvoice: Boosting Natural Search Traffic using Ratings and Reviews: Grab the Long Tail of High-Converting Shoppers using a Segmented Content Strategy
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Driving traffic from natural search is increasingly competitive and expensive. Online market¬ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision. This white¬paper explains how you can employ the content written by your customers to help drive down your acquisition costs and improve the efficacy of your search engine marketing.
>> Bazaarvoice: Online Consumer Opinions/Use of User Generated Content in the UK(JupiterResearch, January 2008)
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This unbiased study sought insights into UK online consumers. It found that most online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews
WOMMA members, log in to the WOMMA Member Center to download your own copy:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
