Telus Mobile's Facebook Fishbowl Frenzy
Canadian mobile company Telus has created a Facebook application that has taken off. To promote their "My Faves" plan, in which customers can pick five friends regardless of their mobile carrier and get unlimited talk and text services, Telus created a My Faves Fishbowl. Users can add their favorite friends -- each of whom is represented by a different kind of fish -- to their bowls, visually demonstrating their inner circles in much the same way MySpace's top friends feature does. Thus far, the application was downloaded more than 7,500 times.