The Influencer Debate: A 'Middle Ground' Perspective
On the Online Spin, Joe Marchese takes a look at the "black and white" debate that has been going on regarding the value (or lack thereof) of influencers. Marchese argues that a middle-ground theory between influencers as all powerful and influencers as powerless is probably more likely. As he puts it, there are many variables that factor into someone's influencer status -- including the number of people they are capable of reaching and the quality of influence they exert, just to name a few.