Tip: Give Your Fans the Means to Broadcast Their Brand Love
Inspired by the small, affordable, and easy-to-use Flip video recorder, Mark Goren suggests some ways companies could get a lot of mileage from relatively little investment by getting these recorders into the hands of all of their biggest fans. From branding the Flip recorders themselves with company-emblazoned skins, to creating contests around videos that brand enthusiasts upload, Goren generated a handful of unique ideas for how to leverage this one, little piece of technology to get WOM flowing.