Value of Your 'Friends' and Getting the Most From Social Media
On his blog, Robert Scoble makes the case for the value of listening -- or, rather, the increased value of your social networking experience if the people in your network are saying smart stuff. It's not just who you can reach -- which is a push-marketing mentality -- but what you can learn, the conversations you can join, and the overall value you stand to get from your total social networking experience.