'Voice of McDonalds' Contest Places Employees in the Spotlight
To celebrate its employees, McDonalds created its Voice of McDonalds, which showcases McDonalds staffers vying for a $25,000 prize in a nation-wide singing contest. The program is good for the company's word of mouth in several different ways. For one, McDonalds is able to recognize and highlight some of the individuals who make up its work force. Secondly, because the final stages of the contest are decided by online vote, the finalists have a great incentive to spread the word about the contest to family and friends in hopes of sweeping the vote.