Banks, Credit Cards Shy From Listening to Online WOM
According to new research from search marketing consultancy Tamar, banks and credit card companies are missing a major reputation-improving opportunity by ignoring the things that people are saying about them on social networking sites. The study found that just 30% of the major financial brands it investigated had an online social media presence, while a whopping 80% of them were being discussed by customers in unofficial groups on the sites.