CGM Content Creation Inspired by Consumer Product Experiences
Marketing and advertising aren't the most influential forces in the creation of consumer-generated media, according to new research from Nielsen CGM/Homescan Buzzfacts. Fifty-five percent of consumers said they posted CGM content because they liked a product, 28% said they posted because they had tried and disliked a product, and 27% said they'd read a comment about a product on a site, blog, or message board and posted in response to it. According to the research, significantly fewer respondents reported that they posted CGM based on causes related to marketing and advertising.