Etsy CEO Rob Kalin Chats About the Etsy Community
In this video interview, Etsy CEO Rob Kalin describes how Etsy let it's community of users do the heavy marketing lifting for them, talking about the site and the products they sell and spreading the word to their own customers and social circles. Using traditional advertising routes didn't get results for Etsy, and Rob didn't like the way it changed the face of the company. The "real human face" route was the way Etsy chose to move forward, and it's worked for the company thus far.