Execs blocking blogs but encouraging newspapers
[Originally posted by Lois Kelly on bloghound]
I recently came across two companies that block employees’ access to blogs. (”Don’t want people wasting time while at work.”), yet are trying to encourage employees to read newspapers more often. Yikes!
I listened patiently while the executives explained the value employees would get if they would only read the newspaper every day — and how much more valuable that would be than “surfing the net.” I then told them — both around my age — that the first thing I do in the morning is to open my blog reader — not my newspaper.
Then I shared how blogs are replacing trade magazines, go into more depth than many newspapers are able to, and are becoming the preferred way of learning, keeping current, finding and networking with new people, hearing about emerging trends.
Blocking blogs is like saying you don’t want your employees to learn or help you find great talent or help you grow the business.”Really?” they asked. “Really.”
Two small breakthroughs in opening up senior executives to the social media age. But hearing their views makes me think we have a long way to go in educating the people who control the controls.
