H&R Block Talks Social Network Strategies
This article highlights an H&R Block presentation in which Amy Worley, H&R Block's Director of Digital Marketing, outlined successes and lessons learned from the company's foray into social networking. According to Worley, this tax season the company waged a social networking blitz, which included efforts in Facebook, MySpace, YouTube, Twitter, Second Life, as well as widgets. The overall effort reaped the company a 171% lift in online awareness from their target audience, and it cost them only 0.5% of their marketing budget.