More Companies Creating Space to Capture Negative Feedback
Companies are getting on board with the idea that their customers want to be heard -- and will find a way to get their opinions out there whether the company likes it or not. According to this article from The Boston Globe, more and more consumer-oriented businesses are accepting honest feedback from their customers -- allowing them to post reviews and comments that aren't always flattering -- directly on their websites. The driving idea behind this approach seems to be "they're going to say it anyway, so why not let them say it here," and is opening a previously closed line of communication between consumers and companies.