New in the WOMMA Member Center
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> Cluepedia: The Ultimate Wisdom of Crowds Platform
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This whitepaper discusses the value of crowd wisdom -- the collective opinion of people about something -- arguing that sometimes crowd wisdom is even more valuable than expert opinion. The paper's author contends that, if properly harnessed, the wisdom of crowds has the potential to become one of the most ubiquitous applications -- because of its wide reach.
>> Bazaarvoice: Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online
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User-generated content -- defined as information generated not by a business or media outlet, but by a user of such online assets -- drives Web 2.0. When businesses enable customers -- or users -- to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing-- word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word of mouth working with retailers.
WOMMA members, log in to the WOMMA Member Center to download your own copy:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
