Nonprofits Test Social Nets as a Potential Direct Mail Swap
According to this article from the Chicago Tribune, nonprofit organizations are testing out using online social networks as a way to raise awareness and collect funds. The trend is a departure for most of these organizations, which have long relied on direct mail efforts and financial contributions from an older demographic. Most are hoping that the social media trail will lead to new marketing and funding sources. Overall, social media efforts offer nonprofits increased opportunity for real engagement -- something that the organizations think will drive deeper relationships and, ultimately, more dollars.