Talking Social Media With Your C-Suite
On his blog, Jeremy Owyang delves in to that magical conversation that takes place between the person on the inside who "gets" social media and the executives in their company -- who often don't. Selling-in, when it comes to the "scary" world of social media, is no easy task. This post offers some quick and easy tips -- as well as some pre-meeting questions to consider and some ways to arm yourself with as much information as possible -- for how to get executives in your company thinking positively about social media.