The FTC and 'TAF': Should You Offer Tell-A-Friend Forms?
As part of an organization's basic arsenal of WOMM tactics, WOMMA has often promoted the use of Tell-A-Friend links on websites, blogs, newsletters, etc. It's an easy way to remind people to pass the information they like along to friends who might also find it valuable. On Monday, the FTC approved a new rule under the CAN-SPAM Act that affects what the FTC terms "forward-to-a-'friend'" messages. It is WOMMA's preliminary understanding that the rule only creates higher compliance burdens for people who incentivize their TAF features and pay people for the messages they forward. Simply forwarding a message using a TAF form constitutes "routine conveyance" and isn't being either questioned or ruled upon.
WOMMA members: If you have any questions or special interest, send an email to editor@womma.org and we'll reply to you personally with any additional updates.