Tom's of Maine Uses Employees' Good Works to Spread the Word
A small stuffer inside a Tom's of Maine toothpaste box -- promoting the volunteer activities the company's "consumer dialog specialist" -- caught the attention of Virginia Miracle, who used the flier as a jumping off point to investigate Tom's of Maine further -- and posted what she found on her Marketing Environmentalism blog. According to Virginia, 5% of Tom's of Maine employee time is spent on volunteer activities and 10% of the company's profits are reinvested in the community. It's not just the values-based business model that is noteworthy, but the way the company is promoting these values that makes it WOM-worthy.