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Retailers can't afford to ignore social media, according to a report put together by analysts from Gartner, Inc. The report, which includes a list of the top ten thing retailers need to know about social networks, delves into the differences between social networks and social networking platforms, consumer trends in social network use, and the kinds of word of mouth insights that can be gleaned from social networks -- as well as what retailers can do to best leverage online social networks for their business.