YouTube Gets Targeted, Advertisers Applaud
YouTube now comes packaged with a targeting algorithm tracker that allows paid inlay advertisers to ride the coat tails of a "going viral" sensation. It's one way that Google has found to leverage the surges in viewership experienced by the online video site when certain videos start making their way around the internet. Whether or not this piggy back targeting will spell similar results for the inlay advertisers remains to be seen.