Zappos, Threadless, Etsy, Yelp: Building Brands By Building Communities
This AdWeek article looks at some of the brands that are leveraging their communities of loyal customers in order to grow their brands. The article zeros in on Zappos, Craigslist, Threadless, Etsy, and Yelp, but there are tons of others who are also drinking the "let's make connections" kool-aid, and what these companies understand is that taking the time to create relationships with their consumers in an investment in their future. It's what sets them apart from the competition -- but it's something that any brand with the right mix of enthusiasm and ingenuity can pull off.