Consumers Itching to Talk to Brands
According to a new study from ExpoTV, 55% of consumers want to engage in a dialog with brands, and 60% of the consumers polled said they tell 10 or more people about products they have positive experiences with -- and a third tell 20 or more people. Consumers who had direct contact with brands were more likely to purchase from them, with 89% indicating they would feel more loyal to a brand if they were invited to be part of a feedback group and 92% saying a positive communication experience with a brand would prompt them to make a recommendation.