Getting the Right Analytics to Properly Value Your Blog
This article proposes that the measurements typically used to gauge the success or failure of a blog -- unique visitors and page views are most common -- might not be the best measure of its true merit. Having a high bounce rate, for instance, might be counted as a strike against any other kind of website, but should be reinterpreted in the case of blogs -- where people generally come to read a specific post instead of to make a purchase. A better measure of blog success, according to the article, is length of visit, which indicates that those who visit are actually reading the blog's content.