How-to: Prep Your Company for Social Media Immersion
The internal shift that occurs when a company decides to move into the social media space requires a lot of small shifts on the back end -- especially in the marketing and communications departments. And these changes will undoubtedly butt up against an operational mindset that resists change. So what can a company do to prep for these shifts? On the Digital Influence Mapping Project blog, WOMMA Board member John Bell offers up some suggestions, including inviting in new ideas, committing to trying new things, and finding a way to "reward" failures.