What to Look for in a Word of Mouth Employee
As more and more companies look to hire social media and word of mouth marketing experts, it begs the question: What makes a great word of mouth hire? On his Damn! I Wish I'd Thought of That! blog, Andy Sernovitz posted a write up of the qualities a fantastic WOM hire should have. Gathered partly from a poll of his Twitter followers, the list includes attributes such as: Social media familiarity and a footprint in social media platforms, the ability to evangelize and teach WOM techniques internally, amazing communication skills, knowledge of WOM ethics, and more.