Social objects bind us together. The more important a social object is to us, the stronger it'll bind us to others who also hold that social object.
Few social objects bring us together at a more ferocious pace than sports. Hockey, for example, set to begin tomorrow after a long and grueling lockout, is a prime example. As we prepare for WOMMfest and social object maven Hugh MacLeod, we take a look at why and how the NHL brings people together.
See what social objects your company could be using to bring fans together at WOMMfest, our first ever coast-to-coast event, Feb. 19 in Chicago, Seattle, and Atlanta.