And the WOMMY Went to...
This year the 8th Annual WOMMY Awards proved to be the most successful ceremony yet with a record number of submissions and groundbreaking metrics generated from the winning campaigns. Take a peek at who walked away with a shiny WOMMY at the 2013 WOMMA Summit in Nashville!
Banksy and Street Art as Word of Mouth
As a marketer and social media analyst, I know finding your audience and message can be daunting. This October we saw some great social media trends, and some interesting discussions around word of mouth nationally, but none was more interesting to me than the case of Banksy’s New York “Artist in Residence” project titled “Better Out Than In.” It struck me how much the street art community relies on word of mouth, and how the general public uses that buzz to actually determine the worth of the work.
4 Ways to Drive User Generated Commerce
User generated content first emerged as an outlet for people to express their thoughts and share their daily life with their network of friends. Today user generated content is revving up the way we live our lives, influence one another, and conduct business. Most importantly, it is helping brands drive commerce, creating the much needed linkage between social media investments and the expected business results.
Follow the Gravitational Pull to Niche
If you’re like most people, your online behavior often takes you to your most keen interests. Whether you’re an avid cyclist or a dedicated fan of a particular college basketball team, you tend to congregate with others who have that same interest. The fact is there’s a gravitational pull to niche, online. And, some niches (is that a word?) are larger than others.
Weight Watchers Continues to Grow on the Digital Scale
Digital is the talk of the town, and continuously evolving. So, at WOMMA Summit we hosted a digital panel to hear from the experts on how the effectively engage with their fans without being over the top or how do they even continue to generate new and exciting content to grow their online community. Lauren Salazar, Director of Social Media at Weight Watchers Intl, shared a few of her best practices for managing an international health-focused fan base is prospering to new heights!
Rock and Roll Brand
One of the famous keynote speakers at WOMMA Summit was Dez Dickerson. Many of you may recognize him for his trademark "Rising Sun" headband or for his blistering guitar work as one of the original guitarists for pop icon Prince - which we all wished he could have sported the headband at Summit. However, this time Dez rocked the stage in a new fashion by sharing his expertise in the "Fan Effect."
Dec. 2 All Things WOMM Recap
Last week we featured a few of the many great sessions that took place at WOMMA Summit. Did you miss them? Well here they are!
The Social Value of Customers: A Guided Tour of State-of-the-Art Knowledge
This is a guided tour of state-of-the-art knowledge on customer social value - the financial value of a customer’s word of mouth by Professor Barak Libai from the Arison School of Business at the Interdisciplinary Center (IDC), Herzliya, Israel.
Turning Up the Heat with YouTube: Hot Pockets Become Hot Again
Hot Pockets was a brand with high awareness and low relevance. Within a year, they turned their brand around and positioned it into the center of pop culture, resulting in increasing sales, and becoming synonymous with innovative content. Here from these great leaders who turned the famous Hot Pocket “HOT” again: Kevin Holmes, Hot Pockets Marketing Manager, Nestle; Nick Adler, VP Business Development at Cashmere Agency; Adam Graves, EVP Client Services at Threshold Interactive; and John Montgomery, CEO and Chief Innovation Officer at Threshold Interactive.
Start a #BrightFuture
November 20th was the United Nations Universal Children’s Day, and it also marked the anniversary of the adoption of the original declaration of rights of the child back in 1959. This brings us to introduce to you Project Sunlight, and the perfect moment for Unileverto begin this new global initiative with the ambition to motivate millions to live sustainably by taking small actions that make a big difference to our children’s future.