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“We believe that doing good work that promotes more goodness is simply doing good business.” — Ivan Pollard

According to Pollard, The Coca-Cola Company has been doing advertising work that promotes social good since 1955. Campaigns from that era, like the famous “Bench” and “Hilltop” ads, may look innocent now, but were considered provocative in their day. They brought people together from what seemed to be impenetrable borders.

With the WOMMY Awards heating up, WOMMA has asked us to consider word of mouth worthy moments that have occurred at Awards Ceremonies over the years. Rather than focus on ceremonial moments, I opted to focus on the people who make these ceremonies….ceremonial. You know, the ones who sit in the first four rows; the actresses, performers or singers who are the reason why people like you and I watch these award ceremonies in the first place. Every one of these celebrities is a WOMM master and every one of them is a brand unto him or herself.  Let’s consider 19-year-old Justin Bieber: musician, singer, performer, actor, author, creator of perfumes, originator of sought-after hairstyles that probably wouldn’t be sought after if it weren’t for his marketing savvy.

WOMMA has opened submissions for our 8^th annual WOMMY Awards, celebrating the industry’s most inspiring work, both online and offline. As we gear up for your red carpet moment at WOMMA Summit in Nashville, TN this November, we are counting down our most talkable moments from other award ceremonies. Last week, we touched on the best hosts and we gathered some of your most popular choices here. This week, we are tracking about the most talked about musical performances of all time. We start off with some rap by going back to the year 2000 with Eminem.

On Wednesday, June 19^th, WOMMA will have the privilege of interviewing a senior FTC lawyer during a WOMMA Practicum on the newly released Dot Com Disclosures, which concerns disclosing key information in social media and digital platforms. The FTC guidance is critical to our membership, as it impacts the way in which we advertise and market in new media. Register here.

WOMMA is proud to welcome the following members:

Threshold Interactive

As we begin our journey through some of the best award show moments in history, we kicked off our WOMMY Award campaign by looking at some of the most talked about hosts over the last two decades. With your help, we were able to shine a light on some of the best hosts in recent times.. Take a look and let us know who we missed.

Beardvertising: Would you walk around with a tiny billboard that clips on to your beard?

Brand journalism allows us to attract news fans, while also engaging our current fans with new, intriguing, and out-of-the-box content. Brand journalism enhances your chances of creating and forming ongoing word of mouth, something any company can use more of. But how can agencies and brands work with these journalists or even hire them? How can they help craft your brand’s story? All will be answered with on our June 20^th #WOMMAChat at 11 A.M CST/12 P.M. EST with our co-host 22squared.

Before the great communication disruption of the past few years, brands and agencies did not necessarily have to adhere to this premise and could easily engage in unethical behavior and/or communication and have it go unnoticed. No longer. The landscape today is too transparent and the cost too high for ethics to fall by the wayside. This is true not only in regards to the ethics of conducting business, but perhaps more relevant, ethics in the authenticity of how brands are positioned to consumers.

Word of mouth marketing is even more powerful when friends or family members share stories because our positive emotional connection makes us more apt to believe them. We’re programmed to want to believe them. If our stories tie into emotions, we are tapping into biologically programmed belief behaviors.