Blog

The “who” of a content marketing strategy refers to both the audience that already cares about your product or service, as well as the target audience that you want to care. Effective content marketers follow a three-step audience research, planning and measurement process to maximize the odds that their content strategy is going to reach and engage with the intended audience. 

 

 ...Read More

Get some cute diaper-clad babies and their adult look-alikes to move and groove to music and voilà, you’ve cracked Evian’s recipe for making viral videos. The mineral water company, apart from helping you to live longer, also knows how to create videos that go viral. Their 2009 Evian roller babies advert was the one of the most watched videos on YouTube with more than 67.7 million views. They are doing it again with their new ‘Baby&Me’ video, which again features the Evian babies dancing along with their adult look-alikes and yes, it going viral too.

 

 ...Read More

Being able to effectively run a community is anything but simple, especially for those who are new to the role. Nonetheless, when you are thrown into a new arena, you have to roll with the punches and make it work. Dan Brostek of Aetna was in this exact position three years ago and has persevered. We sat down with the WOMM-COM Community Management speaker to discuss his journey to community strategy.

 

 ...Read More

We ended WOMM-U with some morning yoga and a final round of breakout sessions with Walgreens, Discover, H&R Block, Expertfile and of course, our very own Board Member Ekaterina Walter. Thank you to everyone who joined us these past three days. We hope you had as much fun as we did.

 ...Read More

Day two started out with a social media panel with Facebook, Google and YouTube, but then, we got into the thick of #WOMMU with hands-on workshops as well as other breakout sessions featuring LiveWorld, Keller Fay Group, House Party, Spredfast, Zocalo Group, 22squared and more. Take a look.

 ...Read More

We had a terrific day one to #WOMMU which started off with a bang sculpting our President into our mascot, hearing a contagious conversation with Jonah Berger, some outstanding breakout sessions and of course, capping the night with Extole Welcome Reception. Let's take a look at what went down.

 ...Read More

It is our privilege and honor to kick off our 7^th WOMM-U, School of WOMM and Social Studies, today at the Radisson Blue Aqua Hotel in Chicago. We are so excited to see some familiar faces, as well as some new ones, attend our annual spring conference. If you are in attendance today, eagerly waiting to see best-selling author Jonah Berger and the rest of our all-star faculty, come by the registration desk for a quick hello with the WOMMA team. There is nothing we love more than interacting and hearing from our members.

 

 ...Read More

As many of our loyal WOMMA readers know by now, the FTC recently released their updated version of the .Com Disclosures. WOMMA covered the updates with Tom Chernaik, CEO of CMP.LY and chair of our Membership Ethics and Advisory Panel, and Anthony DiResta, our General Counsel. However, we asked Tom for a more dialed down version of the updates. In addition, check out AdWeek for a more visual outlook on the .Com Disclosures.  ...Read More

The easy thing to do is to just assume your audience is on a mobile device, but in order to get organizational consensus, you have to point to data. Use your existing data sources internally and see if they have a mobile audience specific filter or data source you can utilize. If they don't, try using some external data sources such as Google Insights, the comScore Mobile Metrix, Simmons Research Data, Research Now, and other data sources. You should also check with your web analytics team and see if they have additional data giving you year-over-year trends as to mobile growth.

 

 ...Read More

The FTC conducted an investigation into the promotion of the opening of a Nordstrom Rack store. Specifically, the inquiry focused on the Tweet Up, where Nordstrom provided gifts, including a $50 Nordstrom Rack gift card, to the influencers who attended the event. The FTC was concerned whether the influencers who wrote about the event provided appropriate disclosures that they had received gifts for attending.

 

 ...Read More