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Gamers are some of the most passionate fans out there. SEGA is one of the biggest brands in gaming, and gamers have an incredible amount of love and nostalgia around the brand itself. At WOMM-U this Monday, Kellie Parker, SEGA’s Senior Community Manager, is going to show students how to create loyalty for a brand without a formal loyalty program, both for you fans and your employees. 

At Spredfast, we think about content in three distinct ways. It can be created internally, curated from third party sources, or it can be part of a conversation with clients, prospects, and the market at large. I hope you’ll join us at WOMM-U to workshop some of the most vital aspects of successful social programs, but in the meantime, here are three ways to think about creating, curating, and conversing with great content.

You heard the title right. Auditing doesn’t only apply to the accounting and finance departments. Sometimes, a good social media marketing audit/assessment of your own channels or those of your competitors is exactly what you need to move up in the world. At WOMM-U, Bill Chamberlin, Principal Analyst of Social Insights at IBM, will show students how to evaluate a company’s website and social channels to determine how socially enabled a company is, what their engagement style is, and what social strategy elements are missing.

A proud member of WOMMA, we are true believers in the power of word of mouth (WOM) as a profitable marketing and acquisition channel for brands. We look forward to the event and learning about what marketers are doing now to cultivate WOM, as well as what they plan to do in the future. We will also share some stories of our own, like how we are helping retailers like Folica increase their conversion rates to 4X the industry average.

WOMMA is proud to welcome the following member:

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We as marketers now have near limitless data points to track, yet the availability and accessibility of “Big Data” can often be intimidating. As a result, according to an August 2012 survey by eConsultancy and Adobe, 57% of companies still confine their measurement of social media to engagement levels. It is time to dig deeper and our WOMM-U panel featuring Walgreens, Discover, Rhinotale, and [wire] stone is going to move you passed those simple metrics.

The lessons from mom were presented in frequently repeated short and simple instructions that flowed off of every mother’s lips. “Don’t forget to say please and thank you,” she told us, and “always tell the truth” was a value consistently modeled and expected. Like most mothers, mine was a brilliant communications strategist capable of pulling out gems like, "If you don't have something nice to say, don't say anything at all."

Big data is about using information to spot trends and provide additional deeper insights. Specifically, the more an individual knows, the better prepared they are to make decisions. Big data, as it applies to marketing, means data across various platforms aggregated together to provide critical decision-making tools. The fuss is that the data is often hard to get and even harder to analyze. It takes time to capture enough to be insightful, spot trends, or find a combination that works.

Brand Advocacy has been around since the beginning of time – people have recommended products and services as long as there have been products and services. The only thing that has changed is now there are more channels through which to make these recommendations. And this presents both a challenge and an opportunity for companies.

The biggest barrier to adoption of social media is a lack of clarity. It not so much fact as opinion, but nonetheless, it is a statement that many in our industry agree upon. We are going to minimize the ambiguity that comes with social platforms at WOMM-U as Social@Ogilvy’s Account Director Mauricio Godoy is going to show students how to best utilize four of the major social networks and start proving your ROI to the boss.