WOMM-U 2013: Making It Count - Measuring Impact in the Age of Big Data
We as marketers now have near limitless data points to track, yet the availability and accessibility of “Big Data” can often be intimidating. As a result, according to an August 2012 survey by eConsultancy and Adobe, 57% of companies still confine their measurement of social media to engagement levels. It is time to dig deeper and our WOMM-U panel featuring Walgreens, Discover, Rhinotale, and [wire] stone is going to move you passed those simple metrics.
Marketing Lessons Our Mothers Taught Us
The lessons from mom were presented in frequently repeated short and simple instructions that flowed off of every mother’s lips. “Don’t forget to say please and thank you,” she told us, and “always tell the truth” was a value consistently modeled and expected. Like most mothers, mine was a brilliant communications strategist capable of pulling out gems like, "If you don't have something nice to say, don't say anything at all."
WOMM-U 2013: Discovering Which Metrics are Lame & Which are Awesome
Big data is about using information to spot trends and provide additional deeper insights. Specifically, the more an individual knows, the better prepared they are to make decisions. Big data, as it applies to marketing, means data across various platforms aggregated together to provide critical decision-making tools. The fuss is that the data is often hard to get and even harder to analyze. It takes time to capture enough to be insightful, spot trends, or find a combination that works.
Building Social Sales Channels through Automation
Brand Advocacy has been around since the beginning of time – people have recommended products and services as long as there have been products and services. The only thing that has changed is now there are more channels through which to make these recommendations. And this presents both a challenge and an opportunity for companies.
WOMM-U 2013: A Clear Look at Innovative B2B Social Strategies
The biggest barrier to adoption of social media is a lack of clarity. It not so much fact as opinion, but nonetheless, it is a statement that many in our industry agree upon. We are going to minimize the ambiguity that comes with social platforms at WOMM-U as Social@Ogilvy’s Account Director Mauricio Godoy is going to show students how to best utilize four of the major social networks and start proving your ROI to the boss.
How to Market Yourself into A Job
The past few weeks, I have been interviewing candidates for an entry level position in my department. Most of the interviewees are recent or soon to be college graduates and it was striking to me how differently the candidates presented themselves even though they were of a similar age with similar experience and educational backgrounds. It also got me thinking about how the job seeking process is the ultimate form of word of mouth marketing in that you are using your available resources to personally promote your product (yourself) to others.
WOMM-U 2013: How to Succeed (& Fail) When Compensating Social Influencers
Whether it's bloggers, tweeters, pinners, or photographers/videographers on Instagram or YouTube, cash compensation is here to stay. Learn how to navigate topics like valuation, disclosure, and building genuine relationships with this important, growing segment of influencers at WOMM-U with Izea’s Ted Murphy, Founder & CEO, Ryan Schram, COO & Director, and Lenovo’s Executive Director of Web Sales and Marketing Lewis Broadnax. Seats are still available.
Meeting Our New Board of Directors: Peter Storck Searches for Truth
When it comes to studying the value of word of mouth marketing, new WOMMA Board Member Peter Storck is always listening. As the SVP of research and analytics at House Party, Inc, Peter’s job is to help marketers understand just how effective WOMM is and how it works best in the marketing mix. Let’s meet Peter.
WOMM-U 2013: Influencer Marketing - Put It to Work!
Influencers are powerful individuals or groups of individuals with the ability to change others’ opinions or behaviors. It is common knowledge that people listen to and act on the advice and information provided by other people over information provided by brands though advertising and content marketing. Influencers have a tremendous amount of potential and are likely influencing whether or not a brand is active in the process. Brands in any industry have a real opportunity to identify key influencers that can affect their desired goals and harness their power by activating them to help achieve those goals. Join the authors our new Influencer Guidebook at WOMM-U May 20-22 at the Radisson Blu Aqua Hotel. Seats are still open. ...Read More