Hiring Journalists as Content Marketers
Nov. 11 All Things WOMM Recap
This week we are highlighting a few posts from our proud WOMMA members, and their contributions to the All Things WOMM blog. Enjoy the read!
Unlocking the Power of Word of Mouth Marketing for Your Organization
The question about what is word of mouth marketing is always a hot topic in the industry. During Friday’s Google+ Hangout, Jay Baer, Suzanne Fanning and the Nashville AMA answered all of your burning questions and unlocked the key strategies to word of mouth marketing.
Learn How to Create a Popular Facebook Campaign
It was the Italian economist, Vilfredo Pareto, who came up with the 80-20 rule, which is also known as the “law of the vital few.” To put it in simpler terms, the rule states that it’s the little things that make a big difference. Munchkin, baby products manufacturer and retailer, has applied this principle, which is coincidentally also its core philosophy, to its social media strategy.
Hang with WOMMA, Jay Baer and NAMA
What is word of mouth (WOM)? How do you successfully integrate this valuable concept into a marketing plan? An even bigger question is how do you actually measure WOM? Well join the WOMMA Summit Google Hangout today with President of WOMMA Suzanne Fanning, author of "Youtility," Jay Baer and the Nashville Marketing Association to get the answers to these questions and more.
Quantity or Quality in Social Media Analytics? Rating Text is Key
Analyzing social media data for volume and sentiment remains one of the greatest challenges for analysts. These are also two of the most common indicators used to measure the popularity of a brand, product or marketing campaign.
Can You Hear Your Influencers?
Do we live in a vacuum -- a social media vacuum? Perhaps.
Nov. 4 All Things WOMM Recap
WOMMA wraps up the month of October with a Halloween treat, and kicks-off with a countdown to Summit. We hope you join in on the excitement!
The Countdown Begins…
WOMMA Summit is just around the corner and to celebrate all the excitement, we’re kicking-off with a countdown to bring you all the key highlights from speakers’ sessions to general information you should know about it.
A common theme among marketers is targeting their campaigns around holidays to boost engagement and awareness with their consumers. This Halloween a few brands treated consumers to all aspects of the holiday from goblins and ghosts to pumpkins and candy. Take a peek inside if you dare. Boo!