Three Must-Download Apps: Recood, Yappem, and Posse
Labeled as a Social Video Story, Recood promises to make your happy, joyful, and precious memories more beautiful than you can remember. It’s simple. Take a video, edit it, add filters, and post. Recood’s recording speed and play back is very fast, similar to posting a photo. You’re able to add artistic video filters similar to Instagram’s photo filters, play with the video brightness and speed, and share your end result with friends. The best part about it is that it’s intuitive and easy to use. If you don’t believe me, check out this demo video.
WOMM-U 2013: How Oscar Mayer's "The Great American Bacon Barter" Social Campaign Sizzled
“How Oscar Mayer’s ‘The Great American Bacon Barter’ Social Campaign Sizzled’” will give a play-by-play of comedian Josh Sankey’s cross-country road trip with Oscar Mayer Butcher Thick Cut bacon. It will also provide insight into how the right content and product can turn an unbranded social commodity like a breakfast meat into an engine for brand buzz and storytelling. 360i’s Digital Strategist Amie Dowker will share this incredible case study at WOMM-U May 20-22 in Chicago. Join us as we take a deep dive into the love that is bacon.
Things That Make Us Say Word: Bottles in the Club
Bottles in The Club: At Milan Design Week, Heineken debuted a concept interactive bottle that responds to things around it – for example, the bottle lights up when people cheers and when you take a sip and “goes to sleep” when it’s untouched.
WOMM-U 2013: How to Create Experience-Based Word of Mouth
In case you haven’t heard it enough, 92% of consumers trust the recommendations of their friends and family versus those of brands. We have said it before and we will say it again. The best way to break through the clutter and get your word out there is natural word of mouth marketing. Rather than tell you why, Brad Fay, Chief Operating Officer at the Keller Fay Group, and Peter Storck, SVP of Marketing and Analytics at House Party Inc., are going to show with over 36,000 TalkTrack consumer interviews and real world case studies for leading CPG, entertainment, and game marketers at WOMM-U. We decided to sit down with this pair of WOMMA Board Members for an exclusive WOMM-U interview.
WOMMA TV: The Evolution of Social Media Marketing
WOMM-U 2013: Storytelling - The Next Wave of Engagement
Social Media is evolving and storytelling is going to be the next great tool to engage customers. Most of today's content strategies involve publishing hundreds of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces of information tell a story to your fans and customers, whether intended or not. Fine tune that story with Mark Williams, Director Social Strategy and Content Programming of LiveWorld, at WOMM-U May 20-22nd in Chicago.
The Community Manager Manifesto
With the growth of the social enterprise, multiple conversations online in community manager discussion groups seem to suggest this need for a chat on how the community manager could evolve into a role of seniority within an organization, organized into a document of the collective thoughts from as many community managers as possible. So, we want to present The Community Manager Manifesto.
WOMM-U 2013: LinkedIn Engagement & Optimization
There are several key advantages of a personal LinkedIn profile. One, is that it helps you rank for select keywords that may be important for your business or personal brand. For example, at one point in time, I wanted to seek and engage clients in Kickstarter projects. Thus, I optimized my profile, added in projects, resources, and other material to indicate that I was an expert in Kickstarter projects and subsequently rank in 21% of all Kickstarter related searches on LinkedIn. It's truly a powerful way to highlight you as an individual, expert, and a thought leader while representing your company or brand.
Six Rules for Positive WOM on Social Platforms
For good or bad, people are influenced by their friends. Think of the last time you made a big purchase, like a car, a TV, or maybe your new smartphone. What factors contributed to your purchase decision? Did you get advice from friends and family or read reviews online? According to a recent Nielsen study and WOMMA member Keller Fay, 92% of consumers around the world say they trust earned media sources, such as word of mouth recommendations from peers, friends, and family, above all other forms of advertising. Online consumer reviews are the second most trusted source of brand information and messaging, with 70% of global consumers interviewed saying they trust messages on this platform.
WOMMA Welcomes Alternatives Unlimited Inc. & TechSmith