Word-of-Mouth Marketing – “Effective” versus “Cheap”
Many marketers are interested in leveraging word of mouth, social media, and viral marketing because they view these tactics as simply being “cheaper” than other marketing channels.
WOMMA Summit 2013: Talking Social TV
There is a lot of conversation today within media and marketing circles about the promise of social TV. Many people are using social media with regards to TV, but how it’s used varies by demographics and by the TV genres being viewed and discussed. This introduces the concept of viewers versus prospective viewers.
Oct. 28th All Things WOMM Recap
WOMMA had an exciting week with insights from WOMMA Summit speakers and engagement with marketing professionals during the iGen #WOMMAChat. Catch up on what's happening with us here.
WOMMA Summit 2013: Durex Creates a Movement Around “Sexploration”
Influence comes from all of us in the form of "peer influence" when we post on Facebook, Twitter or through a face-to-face recommendation to a friend. But how can we inspire more conversations about the products people love?
#WOMMAChat Recap: iGen
Marketing that worked in the old days doesn’t always appeal to these new generations hitting the workforce. The younger generations, may never read a physical newspaper, write a traditional press release or even touch a desktop computer. Those who are just turning 18, known at the first digital generation or iGen, communicate in many forms and marketers must adapt. WOMMA and Stefan Pollack from The Pollack PR Marketing Group received great insights from all of the participants. Take a look!
The Nice List: The Best Holiday Campaigns from Holidays Past
You have probably already seen tinsel and garland in the aisles of your favorite department stores and may have even grumbled that it is "too soon!" But if you are a marketer, particularly for a retail brand, there is no time like the present to put a bow on your holiday strategy for this year.
WOMMA Summit 2013: Nokia Connects: Lessons from Ten Years on the Front Line of Global Advocacy
Word of mouth is about conversation, right? So Nokia is taking a new route and hosting their session as a conversation, rather than a lecture at next month’s WOMMA Summit. Sure, we all love a big, sexy social media campaign. But sustainable word of mouth success for a brand lies in achieving steady, heartfelt, helpful engagement, across the world, on and offline, every day.
4 Ways PEMCO Uses Customer Insights from Online Reviews
The collected data painted a clear trend, and the 2012 Nielson Report headline summed it up: “Consumer Trust In ‘Earned’ Advertising Grows in Importance.” While trust sagged in traditional paid advertising messages, confidence soared in online ratings and reviews. The people who like, list, and link their experiences and opinions to a brand are the true influencers and have become the most credible sources of all.
Using Social Media to Gain Insight into Your Consumers
Sixty-seven percent of online adults use Facebook, according to Pew Research Center. For many brands, this means Facebook is crucial for educating and engaging with consumers. But knowing how to do so in an effective and meaningful way requires a deep understanding of your audience and their social habits.