Content: Don’t Just Create, Curate
Here’s the thing: since audiences are not in a default position to listen to brands, then communication is a brand’s responsibility, not a consumer’s. It is up to marketers, their agencies, and the brands themselves to produce content that their audiences would naturally be interested in. In other words, brands must create content in order to create an active audience out of their target audience. ...Read More
The Relationship Between Word of Mouth & Social Media
WOMM is word of mouth marketing, and it’s an art and a science, that really savvy practitioners use to drive conversations and earn recommendations. It’s about companies/brands/products being so interesting and wonderful that people want to talk about them. There are several ways to ignite the fire, but at its core, it’s about understanding and connecting with your fan base (in a wide variety of ways), empowering them (also in a wide variety of ways), and then helping move the conversation around. If you continue to connect, to surprise, and delight with cool content, to show appreciation, to give insider information, and be responsive to them, your WOMM efforts will continue to grow and conversations will happen.
#WOMMAChat on May 2nd: Meet Your WOMM-U Speakers
WOMM-U is less than one month away and we want to give our loyal fans an opportunity for a special sneak peek into the minds of our speakers. Joins us for a special #WOMMAChat on May 2nd as we go inside the four main tracks of WOMM-U. This is your chance to chat with WOMM-U speakers like Walgreens, Rotary International, American Express, Social@Ogilvy, Weber Shandwick, ComBlu, 22squared, IBM, Discover and the rest of our distinguished faculty. ...Read More
WOMM-U 2013: How to Build A Loyal Customer Base Like Lady Gaga
One aspect of Lady Gaga’s marketing that businesses can even relate to (as we saw at WOMMA Summit) is the fact she focuses on just 1% of her fan base. Despite her tens of millions of fans around the world, Gaga focuses most of her efforts on these diehard super fans who are the evangelists that bring new customers into the fold. Gaga aims to be around for years to come and is taking a strategic approach to growing her loyal fan base.
Social Media Strategies Summit Takeaways: Humanizing Your Brand
The past two days, the WOMMA team was fortunate enough to attend the Social Media Strategies Summit presented by GSMI at the beautiful Hard Rock Hotel (right next door). After hearing eDigital’s Elly Deutch’s presentation, “Social Media Marketing 101: How to Implement A Social Marketing Plan with Limited Resources,” I was reminded of the true important of humanizing your brand, both online and offline.
How Real is Nerium’s Social Media Performance?
What do skin care, iPad, and Lexus have in common? Well, the answer is Nerium International. The SkinCare Company known for its revolutionary anti-ageing products also knows the knack of using social media to create buzz around its products and brand - all by talking about its customers and brand partners. One of the core values of Nerium is to ‘slow down to go fast’, but its speed in terms of revenue growth and social media performance doesn’t seem to slow down, which is impressive for a company with just more than a year in existence.
WOMM-U 2013: Building A Meaningful Social Dashboard
No matter who you ask or where you go, when it comes to a talkable brand, every business starts with a compelling story. Key performance indicators help brands and agencies craft that story and turn it into something valuable that enhances the connection with their fans. Brian Costea, Tech Director at WOMMA member ComBlu, and Cicso are going to take WOMM-U attendees through a workshop on building a social ROI dashboard that will not only enhance your brand’s story, but simplify it in terms your CMO and presidents will understand.
Startups and the Importance of WOMM
Maybe it’s the tipping point that Malcolm Gladwell speaks of and defined as “the moment of critical mass, the threshold, the boiling point.” When a new solution or service addresses a well-defined unmet need it’s no wonder people want it. Great marketing and branding helps too. Propelled by the excitement of both being "in the know" and getting to spread the good news, people are eager to share it with their friends. So much so that some tech industry pundits believe 70% of new users should come in through invitations or word of mouth marketing by people that are not first time users.
WOMM-U 2013: Big Boss Battle
So you've decided that word of mouth marketing would be ideal to help you reach your brand goals. Now you have to talk to/convince your boss of the righteousness of your cause. Easier said than done, right? At WOMM-U May 20th in Chicago, Ted Wright, CEO of Fizz, will be taking students through the data and logic of WOMM and how marketing managers, coordinators, or even CMOs should present the case to their bosses. ...Read More
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 Jacob Hurwith Marketing and Social Media Coordinator, WOMMA |