Blog

By Cara Fuggetta, Marketing Manager, Zuberance A key takeaway from this year’s WOMM-U is that brand advocacy is hot! Not only was it a topic of many of the panel discussions, but also a recent IBM study stated that advocacy is the #1 priority for CMO’s worldwide.  ...Read More

By Jordan Slaubaugh, Director of Social Media, Spredfast Last week, Michael Brito of Edelman and Amy Kalm of Intuit joined me in a webinar about sprucing up social for spring. This second webinar of our 3-part series focused on keeping the social “hive” buzzing by providing consistently compelling experiences. We’ve included the slides below but here are key points that resonated with each presenter, including bonus examples not found in the slides. First and Foremost: Listen Each presenter underscored the importance of listening to your audience to understand their needs and desires.  ...Read More

By Stacey Kawakami, Group Practice Director, Room 214 At WOMM-U, several brands and agencies really honed in on the idea of “schema disruption,” which we love to strategize. Schema disruption is the creation of an experience that varies from a consumer’s expectation.  ...Read More

By Brandon Whalen, Social Media Strategist, Room 214 We’ve all heard the talk about marketing and content. Content is the currency of the web. Marketing is content. Content is king. While we all agree that content is important, very few marketers take a deep look at their consumers’ needs before they start producing content.  ...Read More

Originally published on Spredfast’s Blog. By Courtney Doman, Social Media Specialist, Spredfast The Spredfast team is back in the office after a jetsetting week. On the heels of MashCon, we deployed Spredfasters to Chicago, NYC, and right here in our home base of Austin for a slew of great events (WOMM-U, AdAge Social Engagement/Social TV, and WOM Crash Course, respectively.) As for me, I packed a bag and headed Midwest for my first ever WOMMA event.  ...Read More

By Jim Storer, Principal & Founder, The Community Roundtable The next module in our online WOMM-COM community manager certificate program starts next week. We’re really excited to bring together such an amazing group of practitioners to teach this course.  ...Read More

Originally published on FeedMagnet's Blog By Frank Burns, VP Solutions and Client Services, FeedMagnet Next week, marketing experts from all industries will converge in Chicago for the Word of Mouth Marketing Association's annual WOMM-U.  ...Read More

BY KARA MARTENS, Social Media Manager, Shoutlet, Inc. In school we were taught that a good story includes the five W’s: who, what, when, where, and why. Those W’s are also great questions to ask when planning content for your social media efforts. Who are you trying to reach? What drives them? What content are you creating? When is the best time to engage your customers? Where should you reach them – which social networks and marketing channels are best? Why are you running a certain campaign, writing specific content, asking for a particular call to action? What’s your goal? Next week, marketers and social media pros gather in Chicago at a new kind of school, WOMM-U.  ...Read More

By Jordan Viator Slabaugh, Director of Social Media, Spredfast As marketers and word of mouth practitioners, most of us love conferences. They deliver new information and best practices that help inspire  us step up our game for when we return to our day jobs to get the ball rolling on new initiatives.  ...Read More

By Jacob Hurwith, Marketing and Social Media Coordinator, WOMMA The two hottest buzz words nowadays are content and engagement. However, in order to drive engagement, a brand needs relevant content. Whether it’s through a blog, webinar, email, social media or an event, content is what underpins everything.  ...Read More