WOMMA TV is Set
This week, we are officially launching WOMMA TV. WOMMA and long time WOMMA member Steve Hershberger from ComBlu promise you a no-holds barred and in-depth peek (or as in-depth that 15 minutes will allow) into the real world of doing word of mouth marketing and social well. WOMMA TV will be more “reality TV” than produced sitcom.
Have You Heard? Your B2B Marketing Strategy Isn't Complete Without Word of Mouth Marketing
It works more now more than ever because there are now more online and offline conversations among your customers. I've been in marketing for decades and word of mouth marketing (WOMM) was something I considered valuable, but beyond the control of marketing. Customer referrals and endorsements had to be earned and it efforts by marketing to influence advocacy could spoil what hopefully happens naturally.
GoPro’s User Generated Content Turns Extreme Sports into Extreme Engagement
Some brands are able to create a niche where once there was no market. Apple created the tablet market with their iPad. GoPro has created the extreme sports camera market with their range of wearable cameras. Let’s face it, when you are doing some extreme stunts, you probably want to let a few people know about it. GoPro’s strategy has been to let the fans do the talking with their products and to some extent, the marketing too. This is summed up in their tagline: ‘Be a Hero.’
Are You Really Engaging Your Consumer?
Today, we as marketers continuously ask ourselves a similar question. If a marketing campaign is launched and there is no one around to hear it, does it make an impact? For many years now, marketers have been screaming that television is dying and its ability to reach and grab consumers is waning. I am not here to argue this point. My point is, the same argument against television as an effective marketing vehicle, can be used against most, if not all, marketing mediums. If a consumer does not perceive or engage in your message, does it make a sound? ...Read More
Landing Your Dream Job with Advocacy
It’s becoming more and more common for us (digital media strategists) to land jobs without applying or interviewing. Our work is public and results are shown immediately. Do well, take pride in your work, and yield amazing results and you’ll have your dream job in no time. ...Read More
Going Where the Customers Want Us - @REI #giftpicks
As many community managers will tell you, when customer feedback and inquiries come in, it can be difficult to respond to each one. In other words, it can be hard to generate a human-type response for each issue. Not only did REI respond to each one, they processed it, tapped their retail team to create a thoughtful response (with humor), put a script together, filmed it, edited it, and published it through multiple outlets to the individual who asked the question. Rinse and repeat that process 90 times in less than a week.
WOMMA Welcomes First Federal Bank
Want To Prove Your Company Is Human? Get Your CEO to Tweet
Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs, only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+, and other social networks. Most prefer to leave that to their marketing and PR teams.
Fish Mongering Doesn't Flounder When It Comes To WOMM
There's no doubt about it, fish mongering is a dirty business. If you've been to Pike Place Market in Seattle, home to WOMMfest, you've seen the show over at the Fish Company. They toss salmon about, wrap up crab in seconds, and for years, they gave out free fun loving scares to anyone who got too close to an ugly, big mouth fish.
Infographic: Brand Lift Before and After CES
Every year, CES opens our eyes to some of the most interesting and intriguing products coming to market. Like any other conference, we love looking at the conversation and word of mouth that generated as a result. The chart in this post measures the number of readers exposed to a brand's positive media stories over the course of the month prior to CES. Unsurprisingly, a number of brands saw incredible lift during the media spike of CES press day; however, as with most spikes -- the conversation dropped off....Read More