Blog

Implementing a single word of mouth marketing program is hard enough. Big companies who truly believe in the power of WOMM need to scale it and execute it across multiple brands and products. Good thing we have WOMM veterans Richard Beedon, Founder and CEO, and Theresa Trevor, Marketing and PR Director, at WOMMA member Amplifinity coming to speak at WOMM-U May 20-22^nd on that very topic. Register today to catch them live at the Radisson Blu.

 

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This month, WOMMA and Room 214 decide to tackle content marketing, the form it takes, the programs we use to manage it and when to curate content vs. creating it. We had another thrilling discussion with WOMMA members and beyond. Take a look at what went down.  ...Read More

My Kind of Signs: Artist Jay Shells replaced NYC street signs with “lyric signs.” Some of the signs he hung featured lyrics from rappers like Kayne West, CL Smooth, and Jeru the Damaja.

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The secret sauce of a successful online community isn’t a big mystery waiting to be revealed. For the last four years, we at ComBlu have been digging into the nitty-gritty detail of hundreds of branded communities across multiple industries. Our goal has always been to understand the EXPERIENCE from the MEMBER’S perspective. If you are planning or already managing an online community, here are some do’s and don’ts to keep in mind. Remember to put yourself in your members’ shoes and ask some hard questions.

 

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Today's connected consumer expects the brands they use/admire to have a smart presence within social media, and that those brands are able to offer some level of engagement beyond "share this." Part of the problem, of course, is that pharmaceutical companies, and to some degree, many of the agencies that support them, are uncertain about what to do - and what not to do - with respect to social media. Given the potential penalties that the FDA has threatened to bestow for violations, the easy solution is to play it safe, to not act, to not push the envelope in any meaningful way. 

 

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One of the barriers to entry (and mastery) in social media marketing is bright shiny object syndrome—feeling overwhelmed and distracted by all of the new ideas, tools, channels, and practices that vie for our attention in a rapidly evolving industry. By using familiar concepts and terminology from subjects like math, government, and English, we are able to explain foundational social business concepts in a relatable way for social marketers at any maturity level.

 

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Yesterday, America witnessed another horrific action that will go down as a dark day in this country’s history. Two explosions rocked the Boston Marathon Monday, April 15^th, leaving at least three dead and over 170 wounded at the time of this post. It’s like these events just won’t stop. Last year alone, we saw a massacre at Sandy Hook Elementary School killing over 20 children and another shooting at a Movie Theater in Colorado killing 12. Combine that with the standard (and I realize how sad that is when I say standard) shootings every day across the country (especially in Chicago) and we just realize this world is anything but perfect.

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When you upload content to your player of choice, the descriptive copy and tags you select will help optimize your video for SEO. Next, if you’re running paid distribution, consider which player features are necessary to include to influence viewers to act in ways that further your campaign goals. The player has evolved to do much more than simply play video – it’s become an app launcher from which brands can directly drive and capture consumer interaction across the social web.

 

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At WOMM-U on May 20-22^nd in Chicago, Cara Friedman, Account Director, and Frank Emanuele, Account Manager, at Likeable Media, will host an interactive workshop focused on building your brand's social media strategy complete with KPIs, voice strategy, crisis management, response guidelines, and more. Each student will create a personalized social strategy for their brand.

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Like any currency, content must be considered to be at least as valuable as what it is being exchanged for. As marketers, we need to keep the relevancy of our currency foremost in our minds. Said differently, our content – the stories, messages, tips, and insights that we share – are only as valuable as the individual receiving them perceives them to be.

 

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