Free Practicum: Advance Auto Parts Joins Extole to Talk Referral Marketing
Acquiring new customers is a top priority for marketers today; however, it is also one of their biggest challenges. SEO and SEM are great acquisition channels, but many brands are missing out on an untapped audience of potential new customers. In the past three months, Advance Auto Parts has acquired 3,500 new customers and seen a conversion rate of 25% through their referral program. Find out how.
Oct. 14th All Things WOMM Recap
We covered a variety of topics of last week in the All Things WOMM blog ranging from Facebook hashtags, social TV, the misinterpretation of social media, and of course WOMMA. Take a look at our top stories in this week’s All Things WOMM recap.
WOMMA Summit 2013: Branded Crisis Management in the Time of Social Media
This past January, OXO was faced with a serious accusation made by a competitor. Instead of shying away from the criticism or addressing it brashly, OXO faced the accusation head on and publicized their response to fans, followers, retailers, distributors, and the media. While the actual accusation did not receive much press, OXO’s response was picked up by almost 40 media outlets and blogs with a reach of nearly 12 million consumers. In the end, a potentially damaging situation turned into one that built deeper loyalty among OXO’s advocates, and even turned some of the competitor fans into vocal OXO supporters.
#WOMMAChat Recap: Meet Your WOMMA Summit Speakers
This year’s 2013 WOMMA Summit panelists are elite marketers. These industry leaders are bringing us three days of collaborate and educational content that’s currently shaping the WOMM and social media industry as a whole. We asked some of our speakers to join us for a special sneak peek into their sessions in our most recent #WOMMAchat about WOMMA Summit.
WOMMA Summit 2013: Strength in Numbers - Unlocking the Power of Community-Oriented Marketing
We know consumers are glued to media and technology, but what else are they connected to? Are we failing to uncover the most meaningful bonds that exist for today’s consumers? MediaVest’s David Shiffman, Executive Vice President, Research and Analytics, and Emily Vanides, Vice President, Research and Analytics, is taking the WOMMA Summit stage this November to tackle these questions. Let’s meet them.
The End is Near, Chicken Little
Every month or so, another article pro claiming the “end of social media” is published in reaction to some small change in subscribers, participants or popular sites. It’s the sort of argument I imagine was popular among stair makers when the elevator was invented. These ‘chicken littles’ (in this case the Daily Mail) recently noted that investment in social sites was down in July and asked if it was “the end of the social network.”
Measurement and Social CRM: Top Priorities for CMOs
Measurement, video, and social CRM are the top spending priorities for CMOs, according to research from iStrategy, the integrated marketing conference for CMOs. The research lists spending priorities for CMOs over the next 12 and 24 months, and measurement is top of the list both in the short and long-term. Video and branded content is an immediate priority, and over the next 24 months, CMOs will invest in social CRM.
Three Reasons Why You Should Use Facebook Hashtags
Facebook has recently added hashtags and many brands are wondering if their use will improve word of mouth marketing.
In June 2013 Facebook joined other platforms like Twitter, Instagram, Pinterest, Google+ and YouTube in incorporating hashtags into their services. This simple symbol word tagging that started on Twitter has been embraced by the online community as a very popular way to communicate. Now marketers -- even those who have adopted this technique elsewhere to create word of mouth buzz around their products, promotions and brands -- are wondering if they should use hashtags on Facebook. Here are three reasons why.
WOMMA Summit 2013: Word of Mouth, Local TV, and Live from the Red Carpet!
The rise of social media platforms has helped demonstrate the power of consumer-to-consumer conversations. It’s also proven that our old top-down, one-step communications model is inadequate for today’s marketers. But what’s taking its place? New research from the Television Bureau and Keller Fay Group suggests that traditional media, particularly local media, have a key role in sparking and providing content to conversations that happen either offline or online, and all TV is social TV.
Be sure to see them live at WOMMA Summit Nov. 18-20.