Three Reasons Why You Should Use Facebook Hashtags
Facebook has recently added hashtags and many brands are wondering if their use will improve word of mouth marketing.
In June 2013 Facebook joined other platforms like Twitter, Instagram, Pinterest, Google+ and YouTube in incorporating hashtags into their services. This simple symbol word tagging that started on Twitter has been embraced by the online community as a very popular way to communicate. Now marketers -- even those who have adopted this technique elsewhere to create word of mouth buzz around their products, promotions and brands -- are wondering if they should use hashtags on Facebook. Here are three reasons why.
WOMMA Summit 2013: Word of Mouth, Local TV, and Live from the Red Carpet!
The rise of social media platforms has helped demonstrate the power of consumer-to-consumer conversations. It’s also proven that our old top-down, one-step communications model is inadequate for today’s marketers. But what’s taking its place? New research from the Television Bureau and Keller Fay Group suggests that traditional media, particularly local media, have a key role in sparking and providing content to conversations that happen either offline or online, and all TV is social TV.
Be sure to see them live at WOMMA Summit Nov. 18-20.
What Drives Online vs. Offline Word of Mouth: Major Differences Revealed in New Academic Study
A new academic study provides the most comprehensive analysis ever undertaken of the consumer motivations and brand characteristics that lead people to talk online and offline reveals significant differences between the two. According to the research, “Online data does not reflect the offline behavior. Word of mouth is not channel neutral. One cannot automatically generalize the results from online to offline.” This suggests it is critically important for marketers to understand when digital strategies for motivating word of mouth are appropriate and likely to be effective, and when offline strategies are most appropriate.
Social Media: Why It's the Worst Phrase in Marketing
Social Media is not media. It's communication. It's how we communicate with groups of friends, share photos, and make plans. It is also a filter that we use to personalize what we read, watch, listen to, and do. Our social filters are key to achieve relevance in what we consume and how we remove the rapidly expansive noise. To marketers, social media is still media, a term that leads the industry to focus on what can be bought and broadcasted. Media is a conduit to reach people, but social is a desired behavior for all of their communications. This behavior will deliver consumer engagement far superior to the mass media of the past.
Oct. 7th All Things WOMM Recap
There are many truths, but far too many myths in our industry. In order to separate the two, last week, we had WOMMA member Unruly Media disclose their five myths to video content. Catch a glimpse of her final post and view some of the other stories WOMMA members were talking about last week.
WOMMA Summit 2013: Softening the Social Blow with Crisis Management
Not all messaging is a flashy slogan or catchy tagline and not all customer communications are special offers and promotions. Sometimes, brands have to deliver bad news, product recalls, or information that could challenge their customer loyalty. A common practice is to plan out the softest and least offensive communication and hope that no one will notice. But, what if you took a proactive approach to anticipating negative reactions and had a crisis management plan in place before the bad news is even released?
5 Myths to Video Content: Myth 5 - Only Big Brands Can Make A Splash
When contemplating whether or not to add video to your content strategy, don’t let brand size intimidate you. Many “big” brands have intermittent success with creating content that compels consumers to share. They reserve a distribution budget endure they secure large view counts and confirm their view counts this way. Still, many “small” brands are winning big. Which brings us to Myth 5: Only big brands can make a splash.
What’s Going on with WOMMA at Pivot 2013
The theme for Pivot 2013 is The Total Digital Experience and the Word of Mouth Marketing Association (WOMMA) is providing you with four sessions of digital expertise from leading professionals in the social industry. After participating in Social Week New York 2012, WOMMA, along with our hosts WCG and BRANDERATI, designed an interactive agenda for 2013 including visual storytelling, building advocates, social impact on organizational change, and more.
#WOMMAChat on October 10th: WOMMA Summit
WOMMA Summit is nearly one month away and we want to give our loyal fans an opportunity for a special sneak peek into the minds of our speakers. Joins us for a special #WOMMAChat on October 10th as we go inside the hot topics of WOMMA Summit 2013, including the power of content, social TV, advertising, and many more. To get a closer look into WOMMA Summit, join us for another thrilling (and hopefully trending) #WOMMAChat October 10th at 12 P.M. CST/1 P.M. EST. If you plan on joining, me email Jacob@WOMMA.org.