Influencer Handbook Series: Finding Citizen Influencers Online & Offline
The difficult part with online monitoring is choosing the right search keywords that will find the influencers. It's important to be as specific as possible so that your listening research returns only the conversations that are most relevant to your brand or topic you are monitoring. This will take some time, but once you’ve discovered which keywords are important to your brand, you will find the influencers talking about your brand along with where those conversations are being held. As you find influencers, develop a spreadsheet to track and maintain a list of these influencers and their URLs. ...Read More
Infographic: WOMM-U Mascot Fun Facts
We recently introduced the WOMM-U Bean, but to help shed some light on WOMM-U newest mascot, we decided to take a deeper dive into the lives of the characters we love (or love to hate in some cases).
WOMM-U 2013: Social Commerce - The Valuable Intersection of Brands, Retailers & Shoppers
Nowadays, small local grocery stores with greeters who know you by name and know the brands you prefer are hard to find. That small town feel where you have personal connections with the store you frequent is no longer common. However, retailers and brands have the opportunity to use their digital ecosystem and more specifically their social channels to find that valuable link between their shoppers, the brands their shoppers want, and a personal connection. Believe it or not, this is possible in the social realm and Jesse Spencer, Director of Social Media at The Integer Group will discuss his best in-class examples at WOMM-U May 20th in Chicago. Remember, early bird registration ends this FRIDAY, April 12th.
Meet WOMMA’s New Influencer Guidebook 2013
Influencers are critical to both brands and word of mouth marketing. They make recommendations, write reviews, sway others’ opinions, and cause changes in behaviors… all of which can lead to powerful brand outcomes. That is why focus on influencers has become so pervasive and why influencer marketing programs have become more front-of-mind for so many marketers. But how well are influencers and influencer marketing understood? Why do we see influencer, advocate, and brand ambassador used interchangeably? And how do we activate and measure these programs?...Read More
WOMMA Welcomes Ripple Fire, Heineken & Amica
WOMM-U 2013: How to Optimize Social Media Engagement with Content Marketing
I often compare social media to a bar or a restaurant. It's a social space, a space of conversation, a space of leisure, a place to relax and to have fun. If you come at me with a strong sales pitch while I'm having a drink, I will likely find you rude and try to get as far away as I can from you. You need to earn my trust first, you need to entertain me, you need to "soft sell," buy me a drink perhaps, and then I might (and note "might") be interested in hearing what you might have to sell. Of course, if you've done all the above, yeah sure I'll take your coupons, if we already have a trusting relationship.
#RegusMarathon: How a Twitter Challenge Turned a Customer into a Brand Advocate
With any social media strategy, it’s always an exciting challenge to identify a unique way to connect with your audience and inspire engagement. For many companies, the goal of social media is quite simple: to turn conversations into customers and to turn customers into loyal brand advocates who will, in turn, spread your company’s message.
WOMM-U 2013: Dominating Scale with Facebook Technology to Drive True ROI
Whether it’s delivering ad buys that are contextually relevant to specific fans, or the issues with content targeting for specific fans via news feed posts, all brands struggle with scale. Good thing for WOMMA fans, we got Chris Tuff, SVP, director of earned and emerging media at 22squared, and Julie Tullis, marketing communications manager at Southeast Toyota Distributors, speaking at WOMM-U May 20-22, where they will share their 10 sure-fire techniques for harnessing the power of data to stay ahead of the ever-changing Facebook curve.
5 Ways to Make Your LinkedIn Profile Irresistible
Search Engine Optimization is a key element on LinkedIn; if I can’t find you, I can’t hire you. Your profile on LinkedIn should be a snapshot of your background—that’s why it’s called your LinkedIn profile, not LinkedIn novella. And it’s those keywords that’ll make you pop up in my search when I’m looking for someone with specific social skills. If you’re a master at community management or social crisis reputation manager and you don’t highlight that in your profile, you aren’t showing up in my results (or anyone else’s for that matter). Those keywords, that you want to be known for, should be organically scattered throughout your profile.
WOMM-U 2013: Being Heard – How A Distinct Brand Voice Leads to Growth, Engagement & Advocacy
WOMM-U is less than two months away and it is time to start meeting your instructors. We start our WOMM-U speaker series with Marcy Massura, head of digital engagement at Weber Shandwick, who will be presenting her session on how a distinct brand voice leads to growth, engagement, and advocacy. Through examples and case studies of brands like M&Ms, Snickers (Mars), Lunchables (Kraft), Clear (Unilever) and others, Marcy will explore how those voices were created and what forces shaped them as their communities grew. Let’s take a closer look.