Skip to Content | Skip to Navigation
Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
The current generations of young consumers grew up with digital embedded in their lives. They are digital natives and take to twittering, tagging, sms-ing like earlier generations take to opening the refrigerator. * Brandon Evans, Managing Director, RepNation Media *...
Lunch session speaker: Andy Sernovitz Advertising is the price of being boring. If you're ad is not worth talking about, don't spend the money to push it out. Boring + WOM = Fantastic * Will it Blend blender * Heinz...
This panel is focused on discussing the concept of, and the engagement with "Brand Fans". How do you listen? How do you bring them into the brand experience? Brands * Moderator: Rob Key, CEO, Converseon * Jeff Sinelli, CEO, Which...
This session covered the state of the industry, looking at not only the overall size but projections of what the future holds. The session is based on the new PQ Media "Word of Mouth Marketing Forecast 2007-2011". In 1970 40%...
In this session, Patrick Quinn, President/CEO, PQ Media introduced PQ Media's proprietary econometric methodology known as Medianomics (TM) and gave today's first look at the Word-of-Mouth Marketing Forecast 2007-2011. The report can be obtained here for purchase. * WOM marketing...
Sister Hazel Mantra: "No fan, no band" Band wanted to build a community, something bigger than any song or show. They made themselves incredibly accessible Started with college towns, since music plays such a role in that point in your...
This year's Wommie Awards go to the following project: * Affinitive - "American Skiing Company: MyA41.com Passholder Community" * Converseon - "Second Chance Tree Project Takes Reforestation from Virtual World to Physical World" * Fanscape - "Clear Channel NEW! Populating...
This session seeks to answer how mobile devices can drive advocacy, action and conversational marketing. Moderator: John Bell, Managing Director/Executive Creative Director 360 Digital Influence, Ogilvy PR Panelists: * Kevin Granath, VP, Ansible Mobile * Felicia Hill, Engagement Marketing, Virgin...
This session discussed the similarities and differences between WOM in Europe, Asia and other places around the globe. Panelists: * Robin Fray-Carey, CEO and Co-Founder, SMToday Media * Peter Auditore, Head Business Influencer Relations Group, SAP AG-Global Communications Points of...
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking lead the hands-on, participatory lunch-time activity. * Sernovitz started out with the slide "I Love You" to reflect that he loved word of mouth marketing and...
Moderator: Dave Balter, CEO, BzzAgent Panelists: * Thomas Reemer, CEO, Berlin LLC and Founder, Artists First * Jonathan Carson, CEO, Buzzmetrics * Steve Barton, President, WOM UK * Rena Tavukcuoglu, Project Director, FikriMuhim.com Key points: * WOMM is growing tremendously...
In this session, representatives from the agency, talent and consumer sides talked about how sustained WOM marketing has helped the band Sister Hazel reach its present-day success of an almost constant national tour, 2 million albums sold since 1997 and...
"Word of Mouth" touches on many (all?) parts of an organization, and when multiple groups are participating in WOM tactics/programs/concepts how do you know who's in charge? Implications: * Ownable vs. talkable * Focus on relevant engagement * Silos are...
Steve Wynn's company invited local cabbies when they opened to come tour the facility. They treated them right giving them a free night in a hotel, with the idea that cabbies control the city. Funny thing? When I was here...
So funny story... the WOMMA event is in the Rio conference center. We're sharing a (large) space with 3? 4? other conferences. Seeing the various groups with various nametag styles, I have this funny vision in my head of the...
What is a "Stunt" and what is "Science"? (Seems like this is different based on the person answering the question) Lloyd Silverman - communic8 Tips for sparking conversation * Make it shareable * Provoke * Entertain Me Doesn't need to...
NOTE: Be sure to download the slides for this session and/or view the video for this session. Richard Tait is fantastic and his visuals are a must see. "We hate traditional marketing" Cranium: A vision and a rand built on...
Word of Mouth has evolved from buzz monitoring to something bigger. Here's the idea behind the session concept - Normal Listening: * Buzz * Sentiment * Impact * Influence Radical Listening: * Passions * Motivations * Engagement * Advocacy Dave...
Lionel Menchaca, Digital Media Manager of Dell talked about how Dell had to deal with being regarded as a company "revolutionized the production of personal computers" to the company that "doesn't get it" after Jeff Jarvis "Dell Hell" complaint -...
The Easier Path to "Getting It" Lionel Menchaca from Dell is on stage. Lionel is a 14 year vet of Dell, and responsible for many of Dell's community efforts. When Dell started their blog, they started with a "Credibility Deficit"....
This session is described as an interactive one that offers tools and techniques from WOM practitioners in a conference-in-an-unconference format. Panelists: * Geno Church, Word of Mouth Guru, Brains on Fire * Adi Sideman, President & CEO, Oddcast Church's recommended...
Panelists: Jordan Clark, VP of Sales of Harrahs Steve "Chops" Przeiss, Rawvegas.tv Marisa Scarpulla, Manager of David Burke Restaurant at the Venitian Sarah Tilly, Cabbie Panelist's comments and tips: * To make hotel conferences most profitable, hotels need to provide...
The session discusses whether influentials (i.e., the person who tells others what to think and buy) are real, whether they span product categories, and whether they really matter in the age of social networks. Panelists: * Ed Keller, CEO, Keller...
The session aims to talk about how social networks have cropped up everywhere recently, and how members use them to share common interests and or discussions on a variety of things. Important question are whether marketers can provide value to...
The Halo Effect: The march to the biggest entertainment launch in history Jeff Bell from Microsoft takes the stage, and preps us for a 360 degree approach to marketing case study. The Story of Halo Master Chief is a hero......
The Summit is off to a great start and the energy is high! Peter Waldheim, Interim CEO of the Word of Mouth Marketing Association is giving the Third Annual State of the Industry. Conference blogger Jake McKee will primarily cover...
Ed Keller from the Keller Fay group is opening the event. It looks like a 50/50 split between new attendees and returning. Ed calls 2007 the that of "Inflection of Word of Mouth Marketing". He's made a great case for...
Jake here, this morning's first session is kicking off and I'm going to be working with Andrea to bring the event to you at home!...
Note: The podcast of this session will be uploaded as soon as possible. Deb Eastman says that there’s a lot of confusion about the Net Promoter Score and that this term needs to be very clearly defined. Tim Keiningham says...
An overview of some of the topics to be covered during the Research Symposium were briefly introduced. Dr. Walter Carl, Assistant Professor, Dept. of Communication Studies, Northwestern University, spoke about the big five themes for 2007: The Influencer ModelNet Promoter...
Award paper #1: "Measuring the Ripple: Creating the G2X Relay Rate and an Industry Standard Methodology to Measure the Spread of WOM Conversations and Marketing" The paper was a collaborative one between Northwestern University and BzzAgent and tracked the spread...
The WOMMA Word
