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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Shannon Stairhime is in Europe today, so we've asked WOMMA member Paull Young of Converseon to serve as guest editor of the day. The conversation is a rapid, ever-changing stream of blog entries, news stories, pictures, podcasts and video clips,...
Lois Kelly is author of "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing" and a partner in WOMMA member company Foghound. She also blogs at http://blog.foghound.com. For more information about the book, visit http://foghound.com/BeyondBuzz. For more information about Foghound, visit http://foghound.com.
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