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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
This podcast with Paul Dunay and Mike Spataro from WOMMA member company Visible Technologies takes a look at what to do beyond simply tracking online conversations about your brand. Once you've got an ear to the social media ground, what next?
The relationship between sales and marketing, especially in a BtoB setting, is sometimes contentious. The two practices have different objectives and are often at odds, but both ultimately want to grow revenue for the organization they live in. This podcast, with Paul Dunay of the Buzz Marketing for Technology blog, discusses the key differences between sales and marketing, as well as how to get the two practices talking.
In this podcast with Joe Pulizzi, creator of the blog and business bookmarking site Junta42, Pulizzi discusses the role of content in the form of podcasts, blogs, videos, communities, and a variety of other Web 2.0 platforms as a marketing device. Content as marketing is not a new concept -- but the internet age is turning content marketing from a science to an art, according to Pulizzi. Here he discusses the basics of content as marketing, as well as how-to tips and best practices.
This podcast from "The Podcast Sisters" covers how the microblogging platform Twitter can be used to meet a variety of business objectives. The accompanying write-up also includes some informative articles that highlight the value of Twitter and resources that can compliment, measure, and increase the value of your Twitter endeavors.
Marketing via podcasts -- whether you're creating your own podcast or sponsoring a standing series -- is a great way to reach a highly engaged audience. In the case of producing a podcast for your company, providing a source for your customers to opt-in to get information from your organization is just one of many ways to keep the two-way conversation going.
This podcast is a great primer for anyone looking to get started with online video as a way to generate online buzz. It covers the nuts and bolts -- from how to embed your videos on your blog to video platforms you can use -- as well as some case studies and examples of online videos that have worked.
This podcast features Gene Kendrick from the Varnson Group, Amy Cotteleer from A Squared Group, and Steve Bryant from Publicis discussing what brands should do to embrace their enthusiasts -- while still protecting their intellectual property and navigating legal issues. The discussion was kicked-off in response to some recent big brand "fumbles" that raised important questions about what brands can do to best manage leverage their fans.
This podcast -- which features Kara Swisher, co-executive editor of All Things Digital; Law.com bloggers and co-hosts, J. Craig Williams and Robert Ambrogi; and Eric Goldman, Director of the High Tech Law Institute at Santa Clara University School of Law -- covers some of the legalities that surround online social networking sites. Some of the topics discussed include: property rights, defamation, intellectual property, and more.
>> Want to know more about word of mouth marketing and the law? Tune in to WOMMA's Feb. 20 WOM Wednesday Teleconference, "The Law, The FTC, and Word of Mouth Marketing," featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.
To register, visit: http://www.womma.org/events/teleconferences/
Listen in as Moderator Dr. Walter J. Carl, Chief Research Officer at ChatThreads, and panelists Matt McGlinn, Senior Director of Analytics at BzzAgent; Suhail Khan, Director of Worldwide Customer Loyalty Programs for IBM Enterprise Content Management; Deb Eastman, Chief Marketing Officer at Satmetrix; and Tim Keiningham SVP and Head of Consulting at IPSOS, discuss the Net Promoter Score.
This presentation addresses some of the current controversy around the Net Promoter Score from a variety of perspectives. Panelists take time to define some of the terminological confusion that has arisen around the NPS, what the score is actually intended to and capable of measuring, what's new in NPS research, and what's at stake at the heart of the NPS debate.
There's a podcast debate going on: Some say podcasts are only valuable if they draw advertisers, others say podcasts are themselves a vehicle for marketing. In this post, David Winer joins the debate and declares both sides wrong. The value in podcasts, he claims, is in the fact that people like them and continue to listen to them -- something that trumps a business model.
Marketing bloggers Hugh Macleod, Johnnie Moore, and Mark Earls recorded this podcast, in which they discuss the way ideas spread through populations, the death of advertising, and what it all means for marketers.
While some are satisfied with using pre-roll or post-roll ads as a way to get dollars from their podcasting efforts, others have veered off the traditional media path and are finding more creative ways to get bottom-line impact from podcasts. Here are nine nontraditional ways to get your podcast to payoff.
On The WebMarketCentral Blog, highlights of a podcast, featuring Paul Dunay of Buzz Marketing for Technology and Cece Lee of the PR Meets Marketing blog, are posted, as well as a link to the podcast itself. The podcast covers the role of PR in new media, as well as how PR professionals should approach bloggers and what web 2.0 tools they should be using.
Don't know what to do with podcasts? Find out how to use podcasts to your marketing advantage from the guy who wrote the book -- literally. His name is Greg Cangialosi, and he's the author of "Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast."
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