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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
The relationship between sales and marketing, especially in a BtoB setting, is sometimes contentious. The two practices have different objectives and are often at odds, but both ultimately want to grow revenue for the organization they live in. This podcast, with Paul Dunay of the Buzz Marketing for Technology blog, discusses the key differences between sales and marketing, as well as how to get the two practices talking.
In order to give media and entertainment professionals a networking hub to exchange ideas, recruit, pitch, and search for jobs, Variety has launched The Biz, a private, online social network. The Biz will provide an online destination for an industry that has long relied on offline social networking.
With all of the potential good that corporate blogs can do for a company -- from boosting natural search results to creating a consumer communication channel -- it's hard to believe that many Fortune 500 companies are still reluctant to start their own blog. Here's a look -- from a BtoB perspective -- at just some of the good a corporate blog can do for your company, as well as some tips for getting one started.
According to the preliminary results of a study from Forrester Research, more than half of BtoB companies either don't have a corporate blog or are still figuring out their corporate blogging strategies -- in spite of the blogging benefits found by their BtoC counterparts.
According to a recent Marketing Profs article, BtoB companies often resist new technologies that take up time without having a well-defined ROI and express concerns about the potential for social media to "go awry." This article offers up some practical tips for how BtoB companies can effectively use Twitter.
According to a recent BtoB Online article, BtoB companies are starting to follow the lead of their BtoC counterparts and embrace the use of social networks as a marketing tool. Some of the biggest areas for growth for BtoB niche social networking: trade shows and events.
Charities are using Second Life to engage would-be donors and volunteers in a unique way. Via the Nonprofit Commons -- an island where Second Life charities can gather -- the platform is proving fertile ground for many nonprofit organizations.
According to a recent study from Enquiro Research, B2B buyers turn to implementation testimonials, as well as comparative pricing and product information, when making purchase decisions. More than 89% of B2B buyers visit vendor websites and use search engines and industry information websites -- all potential sources of WOM -- to gather pre-purchase information.
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