To generate some conversation around the release of his new book, "Personality Not Included," Rohit Bhargava invited his fellow bloggers to send him five questions -- and got more than 55 responses from bloggers eager to jump on the opportunity for an exclusive interview. The questions covered a range of topics -- from asking for his elevator pitch to asking him which American Idol judge he most identified with -- and achieved the goal of getting the word out.
Social media should be front-and-center for those in the healthcare and pharmaceutical industries. According to research from iCrossing, 60% of Americans go online to search for health-related information, and more and more of them are turning to social sites.
Zagat Survey and health insurer Wellpoint are teaming up to give patients a forum to read and post Zagat-style reviews for healthcare providers. The service, which is set to launch in March, will allow people to share opinions and physician rankings.
Focusing on disease symptoms increases the likelihood that healthcare messages will be spread via online social media, according to a new study from MedTrackAlert and Miami University's Interactive Media Studies Program titled, "Influencers and Health Advertising." The study also found that the average person can communicate health information to a 50-person network over the course of 30 days.
Pfizer is partnering with social networking site, Sermo, Inc. -- a social networking site for the MD crowd where they can seek advice from other physicians.
The WOMMA Word
