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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
[Originally posted by John Bell on Digital Influence Mapping Project] I learned of the 7.8 earthquake in south eastern China today via Michael Darragh's Twitter stream - our Digital Influence team member in Shanghai. Horribly, as many as 900 students...
[Originally posted by Spike on Brains on Fire] The thing that I like about the Word of Mouth Marketing Association’s (of which we are a governing member) events is that I always hear some nice, juicy tidbits here and there....
[Originally posted by John Bell on Digital Influence Mapping Project] I spoke about Word of Mouth Marketing at this year's Verge Toronto - Ogilvy's digital confab for clients (thanks to Guy!). Paul Beck, Digital Strategist at Ogilvy and all around...
[Originally posted by Spike on Brains on Fire] Yesterday we got the news that our blog is now included in Guy Kawasaki’s new adventure on the internet called Alltop. And now you’re asking yourself, what is Alltop? We help you...
[Originally posted by Lois Kelly on bloghound] I recently came across two companies that block employees’ access to blogs. (”Don’t want people wasting time while at work.”), yet are trying to encourage employees to read newspapers more often. Yikes! I...
[Originally posted by Blake Cahill on VisInsights] Attending, speaking, and exhibiting at WOMMA-U in Miami yesterday and today. This morning was kicked off by Bob Pearson from Dell, VP of Conversations and Communications (note the title!). He opens with stats...
[Originally posted by Laurie Sullivan on MarketingDaily] WiiFit geared towards womenWomen shape the focus in Nintendo North America's latest campaign for Wii Fit, the fitness game scheduled to hit streets on May 19. Events, marketing and advertising will support the...
[Originally posted by Walter Carl on Word-of-Mouth Communication Study] As mentioned in an earlier post I'm speaking at WOMM-U today and tomorrow about WOM measurement and how to scale WOM programs. On the WOMM-U website WOMMA bills my session as...
[Originally posted by Joe Barnes on TheMarketingAdvantage] WOMMA has just announced its support of the principles of new U.K. legislation that makes nondisclosure in word of mouth marketing efforts a criminal offense, and urged U.S. word of mouth marketers to...
[Originally posted by Joe Barnes on TheMarketingAdvantage] This just in from eMarketer just in time for Mother's Day.... Being a parent means that using the Internet is practically a requirement, and according to new studies about 86% to 87% of...
[Originally posted by Kelly LaVaute on What's the Diff?] Picture this: a bustling mass of nearly 40,000 people at a Tigers game – each one touching railings, seats, wiping away nacho cheese from their mouth, sneezing and dumping drinks down...
[Originally posted by Lois Kelly on bloghound] Pope Benedict plans to text thousands of young Catholics during World Youth Day in Sydney in July; the church plans to also set up a Catholic social networking site and use digital prayer...
[Originally posted by Mike Spataro on VisInsights] If you’ve been in the Web marketing and communications business for more than a few years it’s hard not to roll your eyes in meetings when the same questions surface now that many...
[Originally posted by Lois Kelly on bloghound] One of the biggest mistakes in selling is not making easy for a customer to make a decision. That’s some of the advice from Mahan Khalsa, vp of the Franklin Covey Sales Performance...
[Originally posted by Blake Cahill on VisInsights] Todd Friesen and myself are sitting here with Justin Hopkins and Kiyomi Taguchi from KOMO-4 news being interviewed for a segment they are doing on what consumers can do to build and manage...
[Originally posted by Virginia Miracle on Marketing Environmentalism] I never pictured announcing that a Brand Worthy of a Weekend has gone out of business, but this post is exactly that. Groundbreaking sustainable clothier Nau announced on Friday that, due to...
[Originally posted by John Bell on Digital Influence Mapping Project] The Media Development Authority in Singapore is soliciting bids from hungry software development shops to build their own version of Second Life. MDA department chief executive Michael Yap calls it...
[Originally posted by Spike on Brains on Fire] I’m a dog person. And one of my dogs is an 8-year old, 100-pound Chocolate Lab very appropriately named Mud. He didn’t exactly get the brains of the litter, but I love...
[Originally posted by Joe Barnes on TheMarketingAdvantage] Keller Fay is out with a new report quoting research by BabyCenter showing today's pregnant women and new moms engage in one-third more word of mouth conversations per day than the average woman....
[Originally posted by Mike Spataro on VisInsights] I’m as big a fan as there is of consumer-generated media and the implications that social media has on brand building and corporate reputation, but it seems to me that some companies and...
[Originally posted by Virginia Miracle on Marketing Environmentalism] My sensitive (gums, that is) husband recently purchased a tube of Tom’s of Maine natural toothpaste. What caught my eye was not the tube, but a stuffer inside the box that highlighted...
[Originally posted by Jake McKee on CommunityGuy] Josh started an interesting discussion in the beginning of April that I’ve been meaning to respond to. Basically he asks “Should you talk about your competitors?“ Here’s my problem. One of the other...
[Originally posted by Jake McKee on CommunityGuy] After SXSW 08, I wrote about how impressed I was with the Flip video camera and how they held huge opportunities for marketings and community folks to relatively cheaply allow people who otherwise...
[Originally posted by Justine on Brains on Fire] When I first came to Brains on Fire a few months ago and heard Geno, Spike and the rest of the team here talk about “sustainable” word of mouth, I felt like...
[Originally posted by Spike on Brains on Fire] Everyone is always talking about what they are going to do next. How they are going to start this initiative or that social network. How they are working on the next big...
[Originally posted by John Bell on Digital Influence Mapping Project] I like nice hotels. Hotels with something special. And like almost everyone, I appreciate remarkeable experiences. I would rather talk about an interesting experience with someone than who is leading...
[Originally posted by Ian McKee on The Power of Influence] When it comes to word-of-mouth (WOM) buzz about products--and specific brands--across a wide range of categories, expectant and new mothers are the champs, according to a new study from online...
[Originally posted by Lois Kelly on bloghound] Getting management to buy into innovative marketing approaches can be tough. Here are six facts to support change, based on performance data that Copernicus Marketing Consulting has collected from more than 500 marketing...
[Originally posted by Sam Decker on Bazaarblog] With the explosive growth of international markets, Bazaarvoice has expanded the Client Services team overseas starting with their first Community Manager, focused on the needs of its UK and European clients. Anna Skaya,...
[Originally posted by Andy Sernovitz on Damn! I Wish I'd Thought of That!] Most companies instinctively hide their problems. That's the wrong answer. Open up and ask your customers for help. They already know what's wrong (often more than you...
[Originally posted by Spike on Brains on Fire] It’s not about you. Never has been. Never will be. So when you spend your advertising dollars talking about yourself, as it’s been well-established, you are having a one way conversation which...
[Originally posted by John Bell on Digital Influence Mapping Project] I have been very open about my love for BlogHer, the collective of women bloggers centered in North America. I love how blogging and social networks have amplified women's voices...
[Originally posted by Brant Barton on Bazaarblog] Apologies for the several week delay between posting partner interviews, but I am pleased to share the following interview with John Squire, Chief Strategy Officer of Coremetrics. John has been quite busy recently,...
[Originally posted by Andy Sernovitz on Damn! I Wish I'd Thought of That!] Sometimes things just go wrong. Angry customers are storming the gates. The situation is melting down. It happens to every business. Find the fastest way to make...
[Originally posted by Clayton Closson on What's the Diff?] If I were young and cool, I guess I'd say "why I heart WOMMA." But since I'm no longer either, I'll stick with the traditional. "Why I love WOMMA." Here's why....
[Originally posted by Ian McKee on The Power of Influence] Lets have some fun with a little logic bomb ... step through these steps with me and lets see where we end up... Starting with the simplest definition I could...
[Originally posted by Spike on Brains on Fire] Free will have people coming out of the woodwork. Free gets people’s attention. Free stops people in their tracks. And the thing is, no matter what it is, if it’s free, people...
[Originally posted on MGH] On Wednesday, Time released an article, entitled Suffering from Facebook Fatigue?, which delivered a harsh criticism of the social network’s application platform. Specifically, the piece took aim at the means in which these applications are shared,...
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