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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Case Study: How Zune Morphed...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Cluepedia: The Ultimate Wisdom of...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Cluepedia: The Ultimate Wisdom of...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Cluepedia: The Ultimate Wisdom of...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Clupedia: Viral Marketing Best Practices...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Clupedia: Viral Marketing Best Practices...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Clupedia: Viral Marketing Best Practices...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Bazaarvoice: User-Generated Content Research Brief:...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> From BzzAgent: Valuing WOM in...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> From BzzAgent: Valuing WOM in...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> From BzzAgent: Valuing WOM in...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> PopularMedia -- Viral Marketing Email:...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> PopularMedia -- Viral Marketing Email:...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: Net Promoter Economics: The Impact of...
News by, about, and for WOMMA members: - Congratulations to WOMMA member company Golin Harris, which won PRWeek's PR Campaign of the year 2008 for Nintendo of America: Wii Launch: How Wii Helped Nintendo Get Its Game Back. - Join...
Announcing: WOM Wednesday Teleconferences! --------------------------- Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. UPCOMING WOM WEDNESDAY TELECONFERENCES...
Announcing: WOM Wednesday Teleconferences! --------------------------- Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. UPCOMING WOM WEDNESDAY TELECONFERENCES...
Announcing: WOM Wednesday Teleconferences! --------------------------- Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. UPCOMING WOM WEDNESDAY TELECONFERENCES...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA’s member center. These are just a few of the NEW items you’ll find there: >> HOW LEADING BRANDS ARE UNLEASHING...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you’ll find there: >> Valuing Advertising's Original Medium: The...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Oneupweb's Paid Search Survival Guide...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there: >> Oneupweb's Paid Search Survival Guide...
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's Member Center. These are just a few of the NEW items you'll find there: >> Oneupweb's Paid Search Survival Guide...
A new study from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center. OneUpWeb just released a report, titled "10 Top Ideas for a Quarter: The Top 10 Things Online Marketers Should Be Considering During...
A new study from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center. OneUpWeb just released a report, titled "10 Top Ideas for a Quarter: The Top 10 Things Online Marketers Should Be Considering During...
>> A new study from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center. OneUpWeb recently released a study which investigates 12 of the hottest products and retailers for the 2007 holiday shopping season and...
>> At WOMMA, we like to save our members money. Log into the Member Center now to get your discount codes and take advantage of the latest WOMMA event deal: --> SMX West 2008 Santa Clara, Calif. | Feb. 26-28...
>> A new study from WOMMA member company OneUpWeb is now available for WOMMA members in the Member Center. OneUpWeb recently released a study which investigates 12 of the hottest products and retailers for the 2007 holiday shopping season and...
The Word of Mouth Marketing Summit and Research Symposium have been added as an event to WOMMA's Facebook group. If you'd like to see who's coming to Vegas or would like to make some connections prior to the event, just...
Monday on the Facebook Observer Blog, WOMMA's Facebook group, which boasts more than 450 members, was named one of the top 15 marketing Facebook groups. To join WOMMA's Facebook group -- and the conversation -- visit: http://www.facebook.com/group.php?gid=3272859876...
Since Sept. 2006, WOMMA's Action Items newsletter has brought you news both from WOMMA and from your fellow WOMMA member companies. It's been the best source for your weekly "to-do" list of ways to get involved in the industry, take...
Welcome to new WOMMA member companies: * Aetna * M Booth & Associates * CDs-2-GO * Gravity Wave Research * TRICOM * theKbuzz Thanks to everyone for their support!...
News by, about, and for WOMMA members: * Congratulations to WOMMA Board member Virginia Miracle of Brains on Fire, who welcomed a baby boy on Aug. 23. Cheers, Virginia, to your new addition! * Rob Key of WOMMA member company...
>> WOMMA member company DemandROMI has a new whitepaper, which is now available for WOMMA members in the Member Center. The whitepaper, titled "WOM Metrics Framework," covers DemandROMI's strategies and the need for creating an excepted lexicon for the WOM...
>> At WOMMA, we like to save our members money. Right now, WOMMA is offering savings worth $800+ on leading industry events. Log into the Member Center now to get your discount codes and take advantage of the latest WOMMA...
This year at Advertising Week, the Advertising Research Foundation (ARF) will present a panel discussion on WOM marketing and the role of influencers in the industry. Leaders in the field -- including WOMMA Board president Ed Keller from the Keller...
Sept. 1 is the 2007 deadline to compete for WOMMA's coveted Wommie Award. Winners will present their award-winning case studies to a crowd of more than 600 of their industry peers at the Word of Mouth Marketing Summit this Nov....
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