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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Chicago, IL 4-17-2008 -- The Word of Mouth Marketing Association (WOMMA) announced its support of the principles of new U.K. legislation that makes nondisclosure in word of mouth marketing efforts a criminal offense, and urged U.S. word of mouth marketers...
Las Vegas, NV 11-15-2007 – Marketers are expected to spend more than $1.35 billion this year on word of mouth marketing, making it the fastest growing segment in marketing services, according to a research presentation delivered by Patrick Quinn, President...
Patrick Quinn, President/CEO of PQ Media, to Present Report Findings at WOMMA's Word of Mouth Marketing Summit Nov. 14-15 Major brand marketers have begun to reallocate budgets to alternative media with potential to meet the challenges of a rapidly diversifying...
Chicago, IL 11-01-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced Affinitive, Converseon, Fanscape, and Quicken Loans as the 2007 Wommie Award winners. WOMMA congratulates all of the recipients of this word of mouth marketing accolade, which was...
Word of Mouth Marketing Research Awards Presented at WOMMA's Third Annual Word of Mouth Marketing Research Symposium Nov. 13 Chicago, 10-30-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced award-winning papers from its forthcoming book, the much anticipated,...
Chicago, IL July 12, 2007 -- The Word of Mouth Marketing Association (WOMMA) today announced that Richard Tait, Grand Poo-Bah of Cranium Inc., will keynote its Word of Mouth Marketing Summit Nov. 14-15 in Las Vegas. Tait is one of...
Chicago, IL (PRWEB) June 27, 2007 -- The Word of Mouth Marketing Association (WOMMA) today announced the kickoff of its second annual Wommie Awards competition. Designed to recognize amazing word of mouth campaigns and the smart people who create them,...
Chicago, 6-21-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced its third annual Word of Mouth Marketing Summit, which is the official event for the word of mouth marketing industry. WOMMA also announced its annual Word of Mouth...
Chicago, April 2, 2007 -- The Word of Mouth Marketing Association (WOMMA) is pleased to announce the newly-elected members of its Board of Directors, who will begin their terms on April 15, 2007. WOMMA's Board includes major brands, marketers, agencies,...
Chicago, 3-7-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced that Peter van Stolk, founder and CEO of Jones Soda, and blogger David Weinberger, co-author of the best-selling "The Cluetrain Manifesto: The End of Business as Usual," will...
Chicago, February 5, 2007 -- The Word of Mouth Marketing Association (WOMMA) today announced a major milestone in its history: Its standing membership has reached -- and exceeded -- 350 members, a sure sign that the burgeoning word of mouth...
Chicago, December 11, 2006 -- The Word of Mouth Marketing Association applauds the Federal Trade Commission's response to the complaint filed by Commercial Alert in October 2005 urging that government regulate companies engaged in buzz marketing practices. WOMMA had urged...
Chicago, IL December 5, 2006 -- The Word of Mouth Marketing Association (WOMMA) today announced Coke, Yahoo!, Brains on Fire, and Hass MS&L as the first-ever Wommie Award winners. WOMMA congratulates all of the recipients of this new word of...
Chicago, IL 11-29-2006 -- The Word of Mouth Marketing Association (WOMMA) today announced two new speakers at its Word of Mouth Marketing Summit: Mentos' Pete Healy and The World Rock Paper Scissors Society's Douglas Walker. Sign up now, or miss...
WOMMA Publishes Toolkit to Help Companies Commit to Word of Mouth Ethics Chicago, Nov. 9, 2006 -- The Word of Mouth Marketing Association (WOMMA) today introduced the WOMMA Ethics Adoption Toolkit, a collaborative ethics document library for companies that want...
Word of Mouth Marketing Research Awards Presented at WOMMA Research Conference December 11 Chicago, 11-08-2006 -- The Word of Mouth Marketing Association (WOMMA) today announced award-winning papers from its forthcoming book, the much anticipated, member-generated research collection, Measuring Word...
WOMMA Ethics Tool Provides Clear Guidelines for Marketers Chicago, 11-2-2006 -- The Word of Mouth Marketing Association (WOMMA) today released for public comment a draft of the WOMMA Ethical Blogger Contact Guidelines, which gives marketers a 10-item checklist with which...
Learn to Quantify Consumer Engagement and Measure Blogs, Viral, Buzz, and CGM Chicago, 11-01-2006 -- The Word of Mouth Marketing Association (WOMMA) today announced its second annual Word of Mouth Research Symposium, the only conference focused on quantifying word of...
FOR IMMEDIATE RELEASE PRESS CONTACT Michael Rubin, Director of Content and Programs Word of Mouth Marketing Association 312-335-0035 editor@womma.org http://www.womma.org WORD OF MOUTH MARKETING ASSOCIATION ANNOUNCES OFFICERS TO LEAD NEW BOARD OF DIRECTORS CHICAGO, June 19, 2006 -- The Word...
FOR IMMEDIATE RELEASE PRESS CONTACT Andy Sernovitz, CEO Word of Mouth Marketing Association 312-335-0035 editor@womma.org http://www.womma.org WORD OF MOUTH MARKETING ASSOCIATION ANNOUNCES FIRST ELECTED BOARD OF DIRECTORS CHICAGO, May 25, 2006 -- The Word of Mouth Marketing Association (WOMMA) is...
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