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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
'5 Keys to Social Networking Success' Online Video Advertising: Where It's Been and Where It's Going Viral Marketing: An Overview for the (Still) Uninitiated 10 Things to Maximize Your Word of Mouth Efforts...
Ray Hopewood is the latest presidential hopeful to make waves online. With the slogan "The Technology to be President" and campaign profiles on Facebook, MySpace, and Flickr, the bumbling Hopewood is spreading the message that "larger is better" and the...
Avid fans are flexing their muscles, and smart brands are paying attention. Once again, fan effort has led to brand resuscitation. This time it's Cadbury's Wispa candy bar getting the fan mouth-to-mouth. Wispa was introduced in 1981 and disappeared from...
Beam Global Wine & Spirits doesn't just believe in word of mouth marketing, they're flying the WOM flag -- in the form of a 20-foot-long sign that reads "Building brands people want to talk about" positioned outside the Deerfield, Ill....
John Bell: WOM Insights for the PR Agency of the Future The New Media Model: How CGM has Changed the Game Steve Rubel: 'How to Run a Corporate Blog' 5 Ways to Find Out What Your Customers are Saying About...
A big part of making WOM work is understanding what makes your product stand out in a crowd. For the makers of Crown Royal whiskey, it's the iconic purple bags that the liquor is packaged in, a prop that...
Leave it to bloggers. In a blogosphere where hobby bloggers, mommy bloggers, political bloggers, corporate bloggers, pet bloggers, and members of the "fat blogger" movement stand shoulder to shoulder, it's no surprise that the idea of blogger unionization should cause...
If you're a Harley-Davidson fan, you probably already know about the Sturgis Motorcycle Rally that took place in the Black Hills of South Dakota earlier this month. The annual rally is the "Mecca" of the Harley world, where true believers...
'Integrity in Marketing is Not Optional' How to Use Incentives to Help Reward Referrals A Lesson in Blog Marketing: Bloggers Know When You're Not Honest How to Turn a Wimpy Website Into Viral-Bound Content...
Social networking and file-sharing startup Pownce knows just how to get someone's attention: Tell them they can't have you. When Digg co-founder Kevin Rose introduced Pownce in late June, he immediately piqued techie interested by stating that the site is...
Based on the success of Sports Illustrated's FanNation.com social networking site, which boasts 4 million unique users, a slew of other Time Inc. weeklies are readying the launch of their own social networking sites. Time's FanNation.com is a place where...
For its latest back-to-school campaign, HP is betting that when it comes to buying a PC, parents foot the bill, while teens heavily influence the purchase decision. It's based on this premise that HP created its "Society for Parental Mind...
McDonald's has recently upped its word of mouth marketing efforts. The company called upon a popular consumer-generated video from YouTube to feature in a commercial spot about Chicken McNuggets and is using chatty avatars to spread the word about the...
Facebook Goes Multigenerational Twitter Proliferation Paring Down the Blogosphere Plaxo Grabs Up Social Networking Functionality When Building Communities, Don't Forget the People...
In a move that diminishes the legal distinctions between bloggers and journalists, on Aug. 1 a congressional panel voted to protect journalists from having to reveal their confidential sources -- and specifically included professional bloggers in the measure. While casual...
As more and more people use DVRs to give T.V. commercials the cold shoulder, movie makers are scrambling for ways to recoup the lost eyeballs and attention. As a result, movie studios are stocking their marketing arsenals with more word...
When creating a viral marketing effort for its show "Yo Mamma," MTV wanted a viral effort that would not only stir up awareness for the show, but would also be able to stand on its own two feet. The goal,...
How many bloggers does it take to screw in a light bulb? While the stats on that question might not be currently available, the DIY Network recently used over 4 million blogger-generated suggestions to execute a significantly more complicated project:...
The artist currently known as Prince understands that the best way to get fans to love his music is to give them an opportunity to hear it. While other artists are guarding their musical reserves from the threat of download-hungry,...
Prior to its airing on July 23, the heavily-touted CNN/YouTube Democratic debate was expected to be a softly lobbed attempt at using YouTube magic to make debates hipster-chic. The biggest complaint about the effort stemmed from the fact that CNN...
Where do you go if you're an internet savvy professional athlete who wants to connect with fans in a real way? Simple: You go where your fans are. And if sports-infused social news site Yardbarker.com has anything to say about...
Raise your hand if you like pie. Exactly. Everybody likes pie, which is probably why BC Credit Union selected the dessert as its apology vehicle of choice when "Mummy Musings" blogger Paula wrote in to tell the company that its...
Q&A: Facebook's Mike Murphy Talks Media '7 Ways to Make Your Clients Fall in Love With You' Podcast Featuring Douglas Karr: How to Grow a Thriving Blog, Fast Business Blogs You Need to Know...
Many organizations depend on the influencer model as one of many word of mouth tactics and strategies shaping their marketing efforts. In response to recent discussions within the industry about the influencer model specifically, WOMMA is providing a variety of...
Last week, Wal-Mart announced the launch of customer ratings and reviews on walmart.com. The reviews will be available for all products offered on the company's website and will provide consumers a forum for sharing their opinions about a wide variety...
When Business 2.0 fan Colin Carmichael learned that the magazine was under intense scrutiny by Time Inc., which is considering scrapping the title, he decided to do something. Carmichael started a Facebook group called, "I read Business 2.0 -- and...
Virgin Mobile USA has partnered with charitable organizations YouthNoise and StandUp for Kids in an effort, dubbed RE*Generation, to raise awareness about youth homelessness. Part of the effort involved a 46-part novella that depicted some of the hardships endured by...
So what did Heinz do when ketchup-loving consumers presented it with CGM videos that used the condiment in strange and bizarre ways, doing things the brand's ad agency would never get away with? In spite of the fact that consumers...
How to Get Your Corporate Blog Up and Rolling Figuring the Value of CtoC Marketing 'OMG! UR Still on MySpace? Loser!' 'Sweetening the Deal': Using Cool Stuff to Grease the WOM Wheels...
Last week, WOMMA announced that Richard Tait, Grand Poo-Bah of Cranium Inc. will be keynoting its Word of Mouth Marketing Summit, Nov. 14-15 in Las Vegas. Tait, whose motto is, “Orville Wright did not have a pilot’s license,” thrives on...
"Lost" co-creator J.J. Abrams is putting the thrill of intrigue and the power of word of mouth marketing to work to promote an upcoming -- and still unnamed -- movie. What is he doing to get the buzz wheel turning?...
To encourage tourism to Charm City, the Baltimore Area Convention and Visitors Association are recruiting Baltimore's biggest fans: Baltimoreans. BACVA, with the help of WOMMA member company Carton Donofrio Partners, created www.visitmybaltimore.com to attract tourists -- using Baltimorean-generated videos as...
'MySpace, Facebook: A Tale of Two Cultures" Web 2.0 Tools Fuel Conversations, Make WOM Easier Than Ever 'MySpace Cash Machine' Author on Marketing Via Social Networks ConnectedMarketing's WOM Research Podcast, Featuring Alain Samson...
WOMMA has just debuted the full agenda for the Word of Mouth Marketing Summit, which is taking place this Nov. 14-15 in Las Vegas. We've got some exciting things in store for our attendees, and it's shaping up to be...
When Apple's iPhone finally hit stores last month, retailers were hard pressed to find a consumer who hadn't heard of it. The innovative phone-turned-pocket-PC was everywhere -- and not because of paid advertising. Instead, the iPhone owed its stunning debut...
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