Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

10 Principles for Ethical Contact by Marketers
Discussion Draft For Public Comment

All Comments

David Binkowski - Hass MS&L

Hi Giles,
Thanks for the feedback. As a co-chair on this council I can assure you that we discussed many of the points you've raised - bloggers vs. journalist standards, agency & brand roles as it relates to disclosure, etc.

The bottom line is that as an association we are setting guidelines for our members to follow. Whether you think we're treating bloggers "more fairly" than journalists (I'm sure the Wall Street Journal and others might have a different opinion on this) isn't the question - it's that we're setting standards for agencies and brands to work with bloggers.

Additionally, the role of the Association isn't to determine how bloggers work but how we work with them. And for those of us who are blogging (shout out to davidbinkowski.com), I'd hate to have an association telling me the rules of my venue.

Dave

David Binkowski, VP, Word of Mouth Marketing
Hass MS&L / MS&L Blogworks
http://www.blogworks.org

November 3, 2006

« Giles Clark - Splash! PR & Marketing | All Comments | Chris - Blogger »