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10 Principles for Ethical Contact by Marketers
Discussion Draft For Public Comment

All Comments

Kathy Flament - NAHB Research Center

The Internet provides a way for anonymous commentary. As a marketing researcher, I offer confidentiality to all focus groupsparticipants and survey respondents. This confidentiality provides a safe way for many to offer opinions and feedback that may be controversial and put an individual at risk or ridicule. To get honest and impartial feedback in studies, and in blogs in particular, anonymity is crucial. Therefore, I believe the item in your guidelines that requests full disclosure can be a hindrance to the very reason blogs exist - freedom of expression.

I do understand, however, that blogs are easily "hijacked" by those who pose as someone else or are prompted by obscured motivations.

I am willing to take all of the bad to get the really good.

Thanks,

Kathy Flament, Manager of Qualitative Research
NAHB Research Center
www.nahbrc.org

November 7, 2006

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