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President: John Bell, Managing Director, 360° Digital Influence/ Executive Creative Director, Ogilvy Public Relations
At Ogilvy PR, John H. Bell is the Managing Director of 360° Digital Influence and the agency’s Executive Creative Director. John developed 360° Digital Influence to connect our brand-building PR expertise with an insider’s knowledge of new digital trends, harnessing the strength of social media on behalf of our clients.
John is always scouting the next wave of innovation that can help business, advocacy groups or social marketing causes build stronger, more genuine connections with people.
The first wave of innovation was Interactive Television in 1990. (Isn’t that where everyone started?) John headed up the Visual Design Studio at Downtown Digital, a joint venture between Viacom and AT&T to create the most futuristic vision of interactive television anyone could imagine. He created programming for kids and gamers and fully interactive versions of Entertainment Tonight and fantasy sports, as well as the first Interactive Advertisement for American Express during that ITV trial.
John went on to form Media Circus Interactive Advertising in New York. There he found effective ways to use CD-ROMs, including designing the first interactive advertisement on Launch, then a CD-ROM zine, for Sony Electronics. He also created the first I-Spy CD-ROM for Scholastic, extending the brand into the electronic space and pushing the limits of what an interactive experience could be. At the same time the Internet was exploding. John designed and built complicated transaction sites like Gateway Computers ecommerce site and experiments like MTV’s Web service, connecting “stringers” all across the country reporting on the music scene in their community. (Does it sound a bit like blogging? It should and the year was 1995).
Discovery Channel was one of the first media properties to really experiment with the Web. John was brought in to transform a single Web site into a network of 14 Web properties known as Discovery.com, including live, online expeditions from the field. Reporters posted stories, audio and video from Australia in search of giant spiders and from the bottom of the ocean exploring the Titanic wreckage for the first time. He designed and built online experiences for TLC, Animal Planet, Discovery Kids, Discovery Health, Travel Channel, not to mention a host of digital TV network sites and global sites.
His experience creating an online adventure service for kids with Discovery Kids, inspired John to join a startup called HiFusion that was committed to building a unique school-to-home Internet service for the K-12 community. There, he created full-service portals with every communication function under the sun – IM, mail, message boards, even a voice-to-text alert system that would reach you on all of your devices. They had a nationwide team of education professionals working to bring the service into schools and communities everywhere. But it was 2000 – a pivotal year for Internet-based business. The company was sold to Sylvan Ventures and John moved onto the next adventure.
That next adventure is Ogilvy – and 360° Digital Influence. John graduated from the University of Pennsylvania with a Bachelor of Arts in European History and a minor in Communications.
President Elect: Paul Rand, President and CEO, Zocalo Group
Paul Rand is the President and CEO of the Zócalo Group (www.zocalogroup.com), a Chicago-based marketing firm that helps companies and brands create sustainable word of mouth and brand evangelists.
Paul is responsible for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.
Prior to launching the Zócalo Group (a Ketchum and Omnicom Group company), Paul was a Partner, Executive Committee member and the Global Chief Development and Innovation Officer for Ketchum, one of the world’s leading public relations firms. Paul also served as the Director of Ketchum’s Global Technology Practice and Managing Director for its Midwest operations. Prior to Ketchum, Paul was the founder and CEO of Corporate Technology Communications (CTC), the Midwest’s largest independent corporate and technology communications firm and among the most respected in the nation. Ketchum acquired CTC in June 2001.
Paul is widely regarded as an industry leader and innovator in word of mouth and influencer marketing and currently serves on the Executive Committee and Board for the Word of Mouth Marketing Association (WOMMA). He was named in 2004 and 2006 to BtoB Magazine’s Top 100 Marketers and has been featured and/or quoted on business and marketing and WOM issues in outlets including The Wall Street Journal, The New York Times, Business Week, National Public Radio, The Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets.
For ten years, Paul taught as an adjunct faculty member at DePaul University’s Kellstadt Graduate School of Business and currently serves as an executive member of the Dean’s Advisory Counsel. Paul is also active in the Foundation Board of Chicago’s Children’s Memorial Hospital and in the Economic Club of Chicago.
Treasurer: Ed Keller, CEO of The Keller Fay Group
Ed Keller, CEO of the Keller Fay Group, has been called “one of the most recognized names in word of mouth.”
The Keller Fay Group (www.kellerfay.com) is a specialist market research firm focused exclusively on word of mouth marketing. Keller Fay’s syndicated research service, TalkTrack®, is the only comprehensive tracking study ofAmerica’s word of mouth conversations that monitors word of mouth
conversations about products, services, and brands, including those that occur offline as well as online.
Prior to founding Keller Fay, Keller was CEO of RoperASW, where he worked for almost 20 years. And prior to Roper, Keller worked at Yankelovich.
The publication of Keller's book, The Influentials, co-authored by Jon Berry, has been called the "seminal moment in the development of word of mouth." The book has been featured in leading publications, including The New York Times, The Washington Post, USA Today, Fortune, Fast Company, Smart
Money, Ad Age, AdWeek and BrandWeek. The American Marketing Association named The Influentials one of the best marketing books of 2004.
Keller is a board member of the Advertising Research Foundation (ARF). He is Past President of the Market Research Council, and in 2006 was a Lecturer at the University of Pennsylvania's Annenberg School for Communication. He serves on the Annenberg School’s Alumni Advisory Board.
Keller speaks frequently to business audiences about word of mouth marketing, and is quoted frequently in the trade press. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.
Secretary: Rod Brooks, Vice President & CMO, PEMCO Mutual Insurance Company
Rod W. Brooks was born and raised in Lake Stevens, Washington, a small rural community 30 miles north of Seattle. He earned his bachelor's degree from Washington State University, which is credited with having one of the nation's finest communications programs - and that's exactly what Rod wanted to have under his belt: a license to communicate.
Rod went to work designing, writing and selling advertising for a local publishing company. Twelve years later, Rod emerged from three positions of increasing responsibility to become the VP of Marketing and Advertising for an 800-store retail auto parts chain - Northern Automative. In addition to being solely responsible for Northern's marketing efforts, Rod also had significant influence in strategic decisions about growth through acquisition and which automative parts-store brands should be considered.
Northern's rapid growth under Rod's directions caught the attention of a cadre of investors interested in capitalizing on his skills. They recruited Rod to direct marketing for Egghead, WordPerfect, and Coinstar.
Following Coinstar, Rod was pleased to accept a position at PEMCO Mutual Insurance Company. PEMCO represented another challenging thrill - the opportunity to transform an operations-based organization with a predominately commoditized product into a dynamic customer-centric, market-driven and results-oriented mutual organization.
Officer: David Rabjohns, CEO, MotiveQuest LLC
David is CEO and founder of MotiveQuest, a leading global strategic planning consultancy specializing in helping companies manage the marketing and business implications of the Social Computing Revolution.
MotiveQuest uses their unique “Online Anthropology” approach (both software tools and world class strategists) to develop models of consumer emotion and loyalty. The company focuses their energies on uncovering fresh new business building insights and lives their motto “Fearlessly Seeking The Reasons Why”.
MotiveQuest has worked in a wide range of global clients like Citibank, Nike, HP, MINI and agencies like Goodby, Fallon, DDB, Edelman and Digitas.
Idil Çakim, VP, Interactive Media, GolinHarris
Idil Cakim is a VP of Interactive Media in GolinHarris’s Web Relations Group. She specializes in social media and word of mouth communications and has worked with clients from a wide array of industries, including technology, automotive and healthcare.
Before joining GolinHarris, Ms. Cakim was the Director of the Knowledge Development Group at Burson-Marsteller, focusing on interactive marketing and custom research. She managed Burson-Marsteller's Internet-related proprietary studies, including the e-fluentials.
Between 1998 and 2001, Ms. Cakim served at various posts within the Media and Entertainment Strategies Group at Fulcrum Analytics (formerly Cyber Dialogue), an Internet customer relationship management company, where she advised clients on online branding, content development, business models, customer acquisition and retention strategies.
Ms. Cakim is the author of numerous industry briefs and articles on online corporate communications, targeting valuable customers on the Net and e-commerce. She has also been a public speaker on issues regarding online crisis communications, word-of-mouth, ethnic minorities' use of the Internet, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, DM News, CBS Market Watch, Min's New Media Report, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, and the New York Times.
Idil Cakim is a blogger who regularly writes about online communication and word-of-mouth marketing trends. She is a contributor to GolinHarris’s The Next Fifty Years blog (www.nextfiftyyears.com). Previously, she wrote for the e-fluentials blog (http://blog.efluentials.com) and the Guidewire Group (www.guidewiregroup.com). She holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College. Ms. Cakim is a member of the World Future Society and serves on the board of Word of Mouth Marketing Association (WOMMA).
Christine Cea, Brand PR Director, Unilever, U.S.
Senior communications executive bringing business-minded strategic approach and creative vision to account leadership. Twenty years public relations experience in client growth, campaign and people management -- most recently as Consumer Practice Director for Porter Novelli UK.
Oversight for public relations across Unilever’s U.S. portfolio of foods and personal care products, which include some of the world’s most iconic brands: Dove, Lipton, Vaseline, Hellmann’s, Sauve, Axe and upwards of thirty more. Working closely with the company’s brand marketers and PR agency partners, Christine and her team, provide the gamut of communications counsel from PR program strategy and stewardship to issues and crisis management.
Sam Decker, Vice President Marketing & Products, Bazaarvoice
Sam Decker is a recognized expert in eCommerce, word of mouth, and direct marketing. A frequent speaker at marketing and eCommerce events and author of a popular marketing blog (www.deckermarketing.com), Decker brings 14 years of marketing and online retailing experience to Bazaarvoice. As Vice President of Marketing and Products Decker is responsible for leading Bazaarvoice corporate marketing, PR and product strategy.
Bazaarvoice, Inc., a company focused on engaging customer evangelists to share word of mouth marketing with its clients web sites. Bazaarvoice clients include Overstock, Home Depot, BassPro, CompUSA and PETCO. Three months from launch Bazaarvoice garnered 40 press articles, an Aberdeen award for innovation, and was selected for the Red Herring 100.
Before joining Bazaarvoice, Decker spent 7 years of leadership at Dell, Inc. in marketing, eBusiness, CRM, and customer-centricity. From 1999-2003, he led Dell’s consumer website and built Dell.com into the largest consumer eCommerce website at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s successful customer-centricity strategy and customer segmentation using Six Sigma methodologies. Later he directed marketing for Dell’s $1.5B installed-based marketing division, responsible for eBusiness, marketing communications and brand management. During Sam’s career at Dell he was awarded Employee of the quarter, Manager of the Quarter, and MVP of the Quarter.
Before Dell, Decker spent over six years leading marketing at B2C and B2B startups and is recognized as a pioneer in online community building. He consulted with companies such as Apple, Claris, Adobe and Borland to help them develop word-of-mouth and installed-based marketing strategies.
Decker has authored two books on word of mouth and guerilla marketing, serves as Chairman of the Board of Advisors for the Web Analytics Association, Board of Advisors for Texchange, and is an active member of the Word of Mouth Marketing Association and Internet Strategy Forum. Decker holds a BS in Business Marketing Management from California Polytechnic University.
Sam is originally from Bay Area, but the Austin barbecue, lakes, and friendly culture has him hooked by the longhorns. Away from work, Sam is with his top priorities: his wife, 9-year old daughter, and 6-year old son. Sam aspires to one day enjoy an impressive collection of unused technology, get his money’s worth out of Netflix, tap into a growing stack of unopened business books, and share thoughts on his blog once in a while on how to lead, live and sell more stuff to people like him.
Liana Frey, Director of Communities & Conversation, Dell
Liana Frey is a marketing leader at Dell Inc, a leading global technology company. She has nearly ten years experience leading online and marketing organizations at Dell. She is an expert in ecommerce, direct marketing, and strategy.
Liana is currently Chief of Staff to Dell’s CMO, where she is helping to re-invigorate Dell's marketing and brand positioning, and to drive innovations in customers' online experience. She plays a critical role in working with the traditional marketing teams to embrace new participatory and customer centric ways of interacting with customers. Previously, she was responsible for digital marketing for the Consumer Division in the United States, where she managed one of the largest direct marketing budgets in the country.
She was responsible for launching Dell’s viral music/video/photo mash-up tool on MySpace and FaceBook. She also led the strategy behind Dell’s holiday campaign “wish” where customers could “wish” for a new Dell computer and enlist friends and family to make a donation to help them fund their dream system. As a result of these efforts, Dell brand metrics increased significantly in the “cool” and “creative” categories. Additionally, Liana doubled revenue for every dollar spent on paid search and tripled email response rates through targeted content. Before leading digital marketing, Liana was responsible for the small business’s division web channel, a $1.7 billion dollar business.
Prior to Dell, Liana was a Manager and case team leader at Braxton Associates, a strategy consulting firm. She holds an MBA from the Tuck School of Business at Dartmouth College. Recently, she presented “The Five New Rules for Marketing: A Dell Case Study” at ad:tech Sydney and hosted a Search Summit keynoted by John Battelle.
In her spare time, Liana enjoys testing her entrepreneurship skills with the upcoming launch of her sun protective apparel company and spending time withher family. On the weekends, she can often be found at the local Austin parks with her husband and her sons.
Spike Jones, Firestarter, Brains on Fire
Spike Jones was born in the belly of a volcanic lair somewhere in the Ukraine near the Sea of Azov. Left to survive on his own, he was soon adopted and raised by a pack of thumbless albino gypsies. When he was old enough to learn the truth, he made his way to his true homeland, Texas, where they brainwash you at an early age to take pride in who you are and where you're from.
After graduating from the “I can’t dance” Baylor University with degrees in Environmental Studies and Journalism (read: tree-hugging writer), he bounced around the country (Colorado, Missouri, back to Texas, Atlanta) and finally landed in the always-friendly Southeast at a place they call the Brains on Fire. He began his career there in 2000 as a storyteller, whittling compelling stories for his clients.
Brands he’s helped strengthen include BMW, Rawlings Sporting Goods, Dagger Kayaks, Don Pablo’s Mexican Restaurants, Fiskars Brands, Yakima, Perception Kayaks and Rage Against the Haze (South Carolina’s youth-led anti-tobacco
movement). And while he still enjoys storytelling, his Zen-like purpose now is to embrace the kindred spirits that approach Brains on Fire looking for help. In other words, he's the Firestarter.
Today, Spike often gets deeply involved in the development of Brains on Fire’s identity and word of mouth strategies from Insight to execution. This includes face-to-face insight to uncover emotional connections, training using Brains onFire’s proprietary curriculum and feet on the ground interaction with participants in each of the movements they’ve developed. Movements of note that he’s been involved in include the oft read and talked about Fiskars’ Fiskateer movement, which has been covered by various publications and blogs, including AdAge, ComputerWorld, PR Week, etc., was a finalist in the ad:tech awards and most recently was written about in Forrester’s Groundswell book. Another bright spot is South Carolina’s youth-led anti-tobacco movement, Rage Against the Haze, which received a WOMMIE in 2006 and most recently, an EFFIE award in 2008.
When he's not around his favorite people in the world (his fellow Brains on Fire- mates), you can find him out for a run flanked by his 100 lb. Chocolate lab, the all-too appropriately named “Mud.” Spike also is the main contributor to the Brains on Fire group blog (which is a topish-ranked marketing blog, depending on your source) and speaks nationally at gigs ranging from private events to AdFederations to the Direct Selling Association to the National Society of Collegiate Scholars.
Matt Moog, Founder and CEO, Viewpoints Network
In terms of trade association experience Matt has served on the board of the Direct Marketing Association and the Interactive Advertising Bureau while serving at the CEO of CoolSavings, Inc. He has been active in the leadership and growth of Interactive Advertising since 1996 when he was one of the original founders of CoolSavings.
As the founder of Viewpoints Network he has been actively involved since its founding in creating a platform for consumer reviews and promoting the positive aspects and potential of Word of Mouth Marketing.
1992-1996 – various business development positions at Microsoft/MSN
1996-2006 – EVP of sales and Marketing (96-‘00) and CEO & President (01-06)
2006 to 2008 – Founder and CEO of Viewpoints Network
John Porcaro, Director of Customer & Community Relationship Management at Microsoft, XBOX Global Marketing
John Porcaro is Director of Customer Relationship Management for Xbox, part of Microsoft's Interactive Entertainment Business Global Marketing Team. His team is responsible for Customer Communications and Digital Direct Marketing to tens of millions of Xbox LIVE subscribers and prospects, using traditional channels like email, and emerging channels like mobile devices, social networks, and online communities.
Whether it's direct email targeted by customer insight, Facebook applications, viral videos, mobile device sites, or building relationships with community influencers, John is reaching customers with the right messaging at the right time. He works closely with internal product marketing, product development, advertising, PR, events, customer research, and retail marketing groups; and with external creative agencies, PR firms, IT consultants, database developers, web designers, and analytics firms.
Much of his focus in his current role is communicating with customers in ways that have the most measurable impact while providing value to customers. He works hard to understand how customers communicate to each other, and how they interact with brands. In a world where today's Twitter can be tomorrow's Friendster, John is leading his organization to stay one step ahead.
John has been at Microsoft since 1990, where he's been a Product Manager, Channel Marketing Manager, Communications Manager, and Events Manager, mostly working in our Consumer Division (currently called Entertainment & Devices Division). Prior to that he was at Sun Microsystems and Migent Software.
He has a Bachelor of Arts degree in Business Administration from the University of Washington, where he specialized in marketing and customer communications. He is involved in the American Marketing Association, Word of Mouth Marketing Association, and has served on the board of Washington State DECA.
When he’s not spending time on his personal blog, work blog, Facebook, MySpace, YouTube, LinkedIn, MSN Spaces, Flickr, Twitter, Xbox LIVE, or mobile phone, he’s spending time at home in Monroe, Washington, with his wife and four elementary-age children.
Stuart Sheldon (Member at Large), President – Atlanta Division, Escalate
Stuart’s passion for marketing innovation, and especially word of mouth marketing, come to life in these summary examples:
2001-2002: Envisioned, launched and evolved one of the first branded web sites to use now wildly popular word of mouth marketing tactics such as user-generated content, viral marketing, on-line gaming and media streaming. “Dot com” results turned the retail sales landscape for his challenger brand and the dominant segment leader upside down (outsold 22:1 in stores, Stuart’s brand won, 10:1, on the web).
2003-2004: Designed, executed and evaluated the first-ever 100% word of mouth marketing program in the soft drink industry. Strong program results across all measures proved the value of the emerging marketing discipline to his organization. His constant evangelism for the discipline drove increased internal interest in word of mouth and fostered a global partnership between two marketing giants.
2005-2007: Led an internal cross-functional team on a two-plus year journey to explore the relevance and application of word of mouth marketing to the Coca-Cola organization. Deliverables included mission, strategies, objectives and tactics across both annual and 3-5 year business plans. Stuart and his team become sought-after subject matter experts for the global organization, the WOMM community and other organizations such as The Executive Leadership Council and the Marketing Science Institute. After signing up Coca-Cola as a corporate member of the Word of Mouth Marketing Association (WOMMA), Stuart serves on the Events committee and helps establish the Brands council.
January, 2008: Founded ConnectUs Marketing LLC, a marketing consulting firm that combines traditional brand management expertise with a passion for marketing innovation (current emphasis: word-of-mouth marketing) in a culture of integrity, accountability and collaboration that yields high quality work and results. ConnectUs signs its first three clients in less than 30 days.
May, 2008: Merges ConnectUs into Snap! Marketing, an award-winning experiential marketing company, to create Escalate, the only independent marketing agency that offers both experiential and WOM marketing services. WOMMA votes Stuart onto its board of directors and he adds Editorial board responsibilities to his Event council service.
Stuart and Karen, his wife, live in Atlanta with their three sons. When not chasing the boys, Stuart is a competitive water polo player and swimmer. He also volunteers with several not-for-profit organizations including his church, Boy Scouts of America and a number of youth sports teams and programs.
Stuart graduated from Washington & Lee University in Lexington, Virginia with a BA in English Literature. He grew up in Wichita, Kansas.
Scott K. Wilder, Group Manager, Intuit
Scott K. Wilder is currently the Group Manager of Intuit's QuickBooks Online Community and User-Collaboration Web site. Previously, he served as Vice President of Marketing and Product Development at KBtoys.com and eToys. He also has held numerous senior management positions at America Online, Apple Computer, Borders.com, and American Express. While working at America Online, Scott helped create the first Web-based online advertisement and commercial Web site. Wilder has a Master degrees from The Johns Hopkins University, The New York University Leonard Stern School of Business and Georgetown University's Leadership Coaching Program.
Julie Wittes Schlack, Vice President, Innovation and Design, Senior Community Consultant, Communispace Corporation
One of the founding members of Communispace Corporation, Julie has been instrumental in designing and continually evolving Communispace's online community offering. She has built an Innovation and Research Group comprising ethnographers, data mining experts and social scientists whose mission is to uncover new patterns and trends in online community behavior and test new techniques and technologies for engaging people in online communities and social networks. Her group's work has been widely published and it has transformed Communispace's ability to help companies hardwire the voice of the customer into their businesses. Recently published research includes “The Fifth ‘P' of Marketing: Participation,” “From Research to Relationship: Using Communities to Gain Entrée into Customer Conversations,” and “What Companies Gain from Listening: The Effect of Community on Members' Attitudes and Behaviors to the Sponsoring Company.”
Julie is also a member of the board of directors of WOMMA, the Word-of-Mouth Marketing Association.
In her life before Communispace, Julie served as manager of learning design for Omega Performance and for Micromentor. Her background also includes consulting and developing training materials for clients as diverse as WGBH, Houghton-Mifflin, Upjohn, Sanders Pharmaceutical, Schering, Tufts Managed Care Institute, Arrow Electronics, and New England Telephone. Julie has received many awards in her 15 years in multimedia, including four New Media InVision awards, an Online Learning award, and three CINDY awards.
Before becoming a multimedia learning designer, Julie ran the publications and training department of a large software company, worked as a technical and marketing communications writer, managed continuing professional education programs for practitioners in the field of lifelong learning, and worked as a psychiatric aide and as a labor organizer in the garment and electronics industries.
Julie is simply not your average marketing industry executive. She has an Ed. M. in interactive technology from the Harvard Graduate School of Education, and a B.A. in creative writing and psychology from the University of Michigan. She is a recipient of the Hopwood Award for creative writing, and writes book reviews monthly for The Boston Globe. She spends her non-working hours playing saxophone (an untalented amateur), sleeping (which is seriously underrated), listening to jazz, hiking, doing yoga, reading history, writing fiction, swimming across Walden Pond, and hanging out with her husband Mark and daughters, Katie and Layla (in whose lives she never meddles...).
Dave Balter (Observer), CEO, BzzAgent
Dave Balter is the founder and CEO of BzzAgent, Inc., one of the advertising industry's most recognized word-of-mouth marketing and media firm. He launched BzzAgent in 2002, and since that time the company has established itself as the leading provider of word-of-mouth services for the world's most esteemed brands, including Anheuser-Busch, Levi Strauss and Ralph Lauren. Under Balter's leadership, BzzAgent has been featured in The New York Times Sunday Magazine and The Wall Street Journal. In January of 2006, the company closed a groundbreaking $14MM round of institutional financing.
Balter is an international speaker on the topic of word-of-mouth marketing and holds a provisional patent in the process and systems of word-of-mouth marketing and research. He co-authored Grapevine: The New Art of Word-of-Mouth Marketing, which has become the industry's seminal business title. Dubbed a "serial entrepreneur" by The Boston Globe, Balter built and sold two promotional agencies prior to forming BzzAgent. Prior to launching his own companies, Balter spent a number of years working in customer loyalty capacities for companies including Kessler Financial Services, where he managed direct marketing and affinity program implementations for Fortune 1000 clients. He was named to the "40 under 40" by the Advertising Specialty Institute in 2001 and "Top 7 Individuals Changing the Face of Beauty" by Women's Wear Daily. Balter earned a B.A. in Psychology from Skidmore College.
Pete Blackshaw (Observer), EVP, Digital Strategic Services, Nielsen
Pete is a recognized expert in interactive marketing, word of mouth, and consumer understanding. Before Intelliseek's acquisition by Nielsen BuzzMetrics, Pete served as the Intelliseek's Chief Marketing and Client Satisfaction Officer, responsible for major client engagements and marketing efforts.
He is a co-founder of the 2004 Word of Mouth Marketing Association. He authors a bi-weekly column on digital marketing strategy targeted to CMOs for ClickZ network and several work and personal blogs, including www.consumergeneratedmedia.com, www.hybridbuzz.com, and parenting centered www.dosbebes.com.
In 1999, Pete founded PlanetFeedback.com (later acquired by Intelliseek) after a career in interactive marketing and brand management at Procter & Gamble. He also co-chaired and organized the P&G-sponsored Future of Advertising Stakeholders Summit (FAST-Summit), resulting in P&G being named Advertising Age Magazine's "Interactive Marketer of the Year." Before receiving his master's degree from Harvard Business School in 1995, Blackshaw served as a press secretary and legislative consultant to then-Sen. Art Torres in the California Legislature, where he guided several consumer-focused bills to passage and initiated the nation's first "interactive" legislative hearing.
He has a bachelor of arts degree in politics from the University of California at Santa Cruz.
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